Marketing Technology Specialist

Overview

At Banner Life Insurance Company, we lead with heart and ambition. Every day, we transform purpose into progress, guided by our unwavering commitment to be better for our customers, clients, and communities—not just today but long-term. Our people are the driving force behind everything we achieve. Their passion, purpose, and pursuit of innovation empower us to deliver cutting‑edge solutions that support those we serve, ensuring we are here for you, here for good, and striving for better.

• Evaluate, implement, and manage marketing technology platforms such as CRMs, MAPs, CMSs, DAMs, analytics solutions, and other digital tools.
• Monitor technological trends and recommend new solutions to enhance marketing efficiency and effectiveness.
• Oversee integration of various marketing tools to ensure seamless data flow and campaign management.
• Collaborate with IT to ensure systems are secure, scalable, and compliant with privacy regulations.
• Collaborate with cross‑functional teams to document requirements, help resolve basic technical issues, and issue escalations as needed.

• Support the execution of marketing campaigns through the configuration and management of digital tools and platforms.
• Maintain marketing databases, ensuring data integrity, segmentation, and enrichment for targeted campaigns.
• Develop and maintain documentation for system processes, workflows, and best practices.
• Train and support marketing staff in technology usage and troubleshooting.

• Configure tracking, analytics, and reporting systems to measure campaign performance and ROI.
• Analyze marketing data to identify opportunities for optimization and present findings to stakeholders.
• Create dashboards and standardized reports to disseminate actionable insights into the marketing team.
• Contribute to A/B testing, attribution modeling, and customer journey mapping initiatives.

• Lead and participate in marketing technology projects, from requirements gathering and vendor selection to implementation and training.
• Coordinate cross‑functional teams and manage project timelines, budgets, and deliverables.
• Ensure that all technology-driven initiatives align with broader marketing and business goals.

• Ensure marketing technology practices comply with privacy laws (GDPR, CCPA, TCPA) and organizational policies.
• Monitor security vulnerabilities and implement best practices to protect customer data and marketing assets.
• Adhere to all internal company policies, procedures, and standards related to technology usage, data governance, security, and marketing operations.

• Stay up to date with emerging marketing technologies, digital trends, and best practices.
• Continuously evaluate and recommend improvements to marketing systems and processes.
• Foster a culture of innovation within the marketing team regarding technology usage.
• Perform additional duties as assigned by management to support evolving business and marketing technology needs.

• Bachelor’s degree in Marketing, Information Technology, Computer Science, Business, or a related field.

• 2+ years of experience in a marketing technology, digital marketing, marketing operations, or related role.
• Strong understanding of digital marketing concepts, platforms, and data analytics.
• Experience with marketing technology tools, such as:
  • CMSs (e.g., Sitefinity is preferred, Contentful, Word Press, Drupal)
  • Web Analytics (e.g., Google Analytics is preferred, Adobe Analytics)
  • CRMs (e.g., Salesforce is preferred, Microsoft Dynamics)
  • DAMs (e.g., Brandfolder is preferred, Bynder)
  • Project Management platforms (e.g., Jira, Wrike)
  • MAPs (e.g., Hub Spot is preferred, Marketo, Pardot, Eloqua)
  • Tag Management (e.g., Google Tag Manager)
• Proficiency with data visualization tools (e.g., Tableau, Power BI) and reporting.
• Experience with HTML, CSS, JavaScript, and APIs is highly desirable.
• Excellent analytical, problem‑solving, and project management skills.
• Strong written and verbal communication abilities, with the capacity to translate complex…