HubSpot-Driven Digital Marketing Coordinator

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STULZ ATS is seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role plays a key part in executing and supporting digital marketing initiatives, including marketing automation and reporting, email nurture campaigns, persona-based marketing programs, digital advertising support, and the creation of on-brand marketing assets using tools such as Canva. The Marketing Coordinator will work closely with marketing, sales, and product teams to ensure campaigns are data-driven, well-executed, and aligned with business objectives.

The ideal candidate is highly organized, analytically minded, and excels at collaborating across teams while managing multiple digital marketing priorities.

Essential Duties and Responsibilities:

Digital Marketing & Campaign Execution

• Execute and support integrated digital marketing campaigns across email, paid media, and owned channels using Hub Spot and related tools.
• Build, manage, and optimize email nurture campaigns, including persona-based workflows, drip programs, and lifecycle marketing.
• Support persona-based and account-informed marketing initiatives, ensuring messaging aligns to buyer needs, industries, and sales motions.
• Assist with campaign calendars, timelines, and execution to ensure on-time delivery of marketing initiatives.

Marketing Automation, Reporting & Analytics

• Manage and maintain customer and prospect data within Hub Spot, ensuring data accuracy, consistency, and proper lifecycle staging.
• Segment databases to support targeted campaigns, email nurtures, and persona-driven outreach.
• Develop and deliver marketing performance reports and dashboards, tracking metrics such as email performance, lead conversion, engagement, and campaign ROI.
• Analyze trends and campaign results to provide actionable insights and optimization recommendations to marketing and sales stakeholders.
• Create and update digital marketing assets using Canva, including:
• Email graphics
• Social media visuals
• One-pagers and light sales enablement materials
• Campaign and product launch assets
• Ensure all assets align with brand guidelines and messaging frameworks.
• Collaborate with product marketing and sales to adapt content for different personas, industries, and stages of the buyer journey.

Digital Advertising Support

• Assist in the execution and optimization of digital advertising campaigns (e.g., Linked In, Google Ads).
• Coordinate with internal teams and external vendors to support campaign setup, creative development, and performance tracking.
• Monitor campaign performance and contribute to reporting and optimization recommendations.
• Support product marketing initiatives, including digital launches, email announcements, and campaign support materials.
• Collaborate with product management to ensure messaging consistency across digital channels.
• Provide marketing execution support for sales initiatives, including digital presentations, email templates, and campaign assets.
• Partner closely with sales operations to align campaigns with sales priorities and pipeline goals.

Internal Communications

• Support internal communications by creating and distributing digital updates, internal newsletters, and campaign summaries.
• Help ensure consistent messaging and visibility of marketing initiatives across internal teams.

Tradeshow & Event Support (Limited Focus)

• Provide limited support for trade shows and events, primarily focused on:
• Pre- and post-event digital communications
• Email follow-up and lead nurturing
• Basic promotional asset coordination
• Event logistics and on-site coordination are not a primary responsibility.

Other Duties

• Perform other related duties as assigned to support marketing and business objectives.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education/Experience:

• 2+ years of experience in a marketing role or customer service role, with exposure to database…