Public Relations and Brand Marketing Specialist

About Us:

At Orases, we are dedicated to delivering innovative software solutions that empower our clients to achieve their business goals. We are seeking a dynamic and results-driven Public Relations and Brand Marketing Specialist to join our team.

Note:

Applicants must be U.S. based, able to work on East Coast time, and be authorized to work in the U.S. without sponsorship or work authorization support from the company.

Summary:

The Public Relations and Marketing Specialist plays a key role in strengthening Orases' brand presence, public visibility, and thought leadership across digital and earned media channels. This role works closely with the Business Development and leadership teams to elevate brand awareness, support pipeline growth, and position Orases as a trusted authority in custom software and AI solutions.

The ideal candidate is a creative, proactive marketing professional with strong storytelling skills, experience in branding, PR, and social media, and a passion for technology. This role requires the ability to translate complex technical concepts into clear, compelling narratives that resonate with target audiences. The Public Relations and Marketing Specialist must be highly collaborative, adaptable, and comfortable supporting additional initiatives as business needs evolve.

Responsibilities may include, but are not limited to, the following.

Roles and responsibilities:

• Branding, PR, and Thought Leadership
  • Own and execute Orases' branding, PR, and thought leadership strategy to strengthen market authority in custom software and AI development.
  • Secure consistent media features and PR mentions across relevant third-party and industry publications.
  • Identify, submit, and win industry awards and recognitions that validate Orases' expertise and credibility.
  • Build and maintain relationships with media outlets, partners, and industry organizations to amplify brand visibility.
  • Produce regular thought leadership content that positions Orases leaders as trusted experts in AI, digital transformation, and custom software.
• Content & Collateral
  • Develop and manage a comprehensive editorial calendar, ensuring a consistent flow of optimized content.
  • Write, design, publish, and optimize engaging content to support the marketing, sales, and brand strategy, enhancing online visibility and attracting organic traffic.
  • Develop and publish case studies that highlight client success stories, measurable outcomes, and business impact.
  • Disseminate and optimize content across digital channels to improve SEO and GEO visibility, ensuring assets are structured, distributed, and positioned for search engines, generative AI platforms, and discoverability.
• Social Media & Community Growth
  • Drive sustained growth and engagement across Linked In and other platforms through a consistent publishing cadence, engagement campaigns, and cross-promotion.
  • Grow Linked In followers and newsletter subscribers by sharing high-value insights, original content, and leadership perspectives.
  • Plan, create, and publish video content that educates, inspires, and showcases Orases' team, process, and client results.
  • Support influencer, partner, and employee-advocacy initiatives to extend brand reach and authenticity.
• Reputation & Review Management
  • Proactively manage Orases' online reputation across platforms such as Clutch, Gartner Peer Insights, Google, Indeed, and Glassdoor.
  • Coordinate with internal and external teams to consistently generate client and employee reviews that support credibility, trust, and employer branding.
  • Ensure reviews are actively leveraged across marketing, sales, and recruiting channels.
• Trade Shows & Events:
  • Coordinate the design and production of trade show marketing materials, including flyers, loops, presentations, exhibitor portals, and promotional items.
  • Lead Orases events by serving as the central coordinator for RSVPs, vendor relationships, team member responsibilities, and post-event follow-up across in-office events, webinars, podcasts, and industry engagements.
• Hub Spot & Email Marketing
  • Create and maintain marketing, sales, and leadership dashboards that surface key KPIs, performance trends, and actionable insights.
  • Grow and nurture the Hub Spot newsletter audience through blogs, lead magnets, and strategic website CTAs.
  • Create and maintain marketing, sales, and leadership dashboards that surface key KPIs, performance trends, and actionable insights.
  • Identify follow-up gaps across the sales funnel and design automated drip campaigns and workflows to improve engagement, consistency, and conversion.
  • Improve email engagement by optimizing content relevance, subject lines, send timing, and audience segmentation.

Skills and

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field preferred, or equivalent professional experience.
• 5+ years of experience in marketing, social media, or communications, with 3+ years of experience specifically within software development and/or SaaS.
• Exceptional written and verbal communication skills,…