Senior Integrated Marketing Manager

• Define and organize execution initiatives across marketing tools, disciplines, and advanced sales skills
• Serve as a subject matter expert in business marketing disciplines, including Verizon Velocity Selling
• Teach, communicate with, and listen to frontline sales teams and business partners across channels
• Strategize, plan, and execute demand-generation and segment-specific programs to grow market share and revenue
• Create market- and city-specific messaging highlighting product and solution benefits
• Shape strategies, evaluate customer experience, and manage metrics and reporting
• Collaborate cross-functionally with Integrated Marketing and Field Marketing teams
• Guide teams on event training, customer promotions, and customized offerings
• Plan and facilitate internal and external engagements and meetings promoting marketing programs and objectives
• Develop customer-centered training curricula and knowledge-reinforcement strategies
• Promote national Market Hub marketing programs and tools to increase and track utilization
• Build relationships with customer-facing and partnership teams to improve utilization of marketing tools and offerings
• Manage local and national programs/projects from initiation through delivery
• Manage project requirements, resource allocation, local budgets, and marketing assets for ROI
• Update market and sales leaders on marketing initiatives

• Bachelor’s degree or four or more years of work experience
• Six or more years of relevant experience required through work and/or military experience or specialized training
• Six or more years of experience in sales enablement, field marketing, or B2B/consumer go-to-market execution
• Experience designing and delivering sales training curricula, enablement tools, and customer presentation materials
• Experience managing cross-functional marketing campaigns, local events, and program budgets across national market hubs
• Consumer marketing expertise and ability to leverage insights for strategy and programs
• Experience planning and executing experiential events
• Strong project management skills
• Experience managing budgets and marketing assets
• Strong communication, collaboration, and presentation skills
• Ability to work in a hybrid arrangement with at least three days per week in the office

Demonstrates expertise in sales enablement and field marketing, with a strong focus on developing customer-centered training curricula and executing cross-functional marketing campaigns. Proven ability to manage budgets, project requirements, and deliver measurable results in demand generation and market strategy.

• Sales Enablement
• Field Marketing
• Project Management
• Curriculum Design
• B2B Go-To-Market Execution

• Sales Training Design
• Marketing Campaign Management
• Budget Management
• Demand Generation Strategy
• Customer Experience Evaluation

• Strong Communication
• Collaboration
• Presentation Skills

• Verizon Velocity Selling
• Consumer Marketing
• Experiential Events
• Market Hub Marketing Programs

• Marketing Tools
• Customer Presentation Materials