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Marketing Data & Analytics Manager

Job in Frederick, Frederick County, Maryland, 21701, USA
Listing for: Mattress Warehouse
Full Time position
Listed on 2026-09-12
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
  • IT/Tech
    Digital Marketing, Data Analyst
Salary/Wage Range or Industry Benchmark: 90000 - 130000 USD Yearly USD 90000.00 130000.00 YEAR
Job Description & How to Apply Below

Build What's Next With a Company That's Growing

Mattress Warehouse is growing—and we're looking for talented people who want to grow with us.

As we continue our expansive growth across the country
, we're investing in the people, technology, and capabilities that will help shape our next chapter. That means creating new opportunities for team members to make an impact, take ownership, develop their careers, and contribute to a company with ambitious plans for the future.

Our mission is simple:
Improving Lives through Quality Sleep. Our culture is grounded in four core values—
Ownership, Trust, Teamwork, and Persistence
—and those values guide how we work, how we lead, and how we grow together.

Joining Mattress Warehouse means becoming part of an organization where your ideas matter, your work can influence real business decisions, and your career can grow alongside the company.

The Opportunity

We're seeking a Marketing Data & Analytics Manager to help turn data into decisions that drive our continued growth.

Reporting to the Chief Marketing Officer, you'll play a highly visible role in measuring marketing performance, developing dashboards, uncovering customer and market trends, and translating complex information into clear recommendations for leadership.

You'll work across Marketing, Ecommerce, Finance, IT, and Operations
, helping our teams better understand what's happening across our business, why it's happening, and what we should do next.

If you enjoy finding the story behind the numbers and want to see your insights translate into action, this is an opportunity to make an impact at an exciting point in our growth.

What You'll Do Marketing Analytics & Performance
  • Measure and report on marketing performance across digital and traditional channels.
  • Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment.
  • Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics.
  • Develop actionable recommendations to optimize marketing strategies and investments.
  • Connect marketing activity with broader customer and business performance.
Reporting, Dashboards & Data Visualization
  • Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools.
  • Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership.
  • Build reporting that makes complex information easy to understand and act on.
  • Track key performance indicators (KPIs), including:
  • Website traffic and digital engagement
  • Store traffic
  • SEO and organic search performance
  • Paid search and paid social performance
  • Social media performance
  • Customer acquisition
  • Geographic, market, and store-level performance
Customer & Business Insights
  • Analyze customer behavior, purchasing patterns, and performance trends.
  • Evaluate geographic, market, and store-level results to uncover growth opportunities.
  • Identify opportunities to strengthen customer acquisition, engagement, and retention.
  • Support strategic initiatives with analysis and data-driven recommendations.
  • Turn complex datasets into meaningful insights that help teams make better decisions.
Cross-Functional Partnership
  • Partner with Marketing, Ecommerce, Finance, IT, and Operations teams.
  • Collaborate with agency partners to support accurate measurement and reporting.
  • Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices.
  • Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics.
Executive Communication
  • Prepare dashboards, presentations, and reports for executive leadership.
  • Translate complex data into clear, concise, actionable…
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