Deputy Director of Communications ADMIN Program Manager

Introduction

The MD Labor Division of Workforce Development and Adult Learning (DWDAL) operates a statewide network of workforce programs and partnerships through its six program offices, which administer workforce development, registered apprenticeship, adult education, correctional education, strategic workforce initiatives, and the statewide network of American Job Centers, helping individuals gain the skills needed for successful careers while strengthening Maryland’s economy.

The MD Labor Division of Workforce Development and Adult Learning (DWDAL) operates a statewide network of workforce programs and partnerships through its six program offices, which administer workforce development, registered apprenticeship, adult education, correctional education, strategic workforce initiatives, and the statewide network of American Job Centers, helping individuals gain the skills needed for successful careers while strengthening Maryland’s economy.

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This position sits within the Office of the Assistant Secretary in MD Labor’s Workforce Division (DWDAL) and is in downtown Baltimore, near the Inner Harbor at 100 S. Charles Street, Baltimore, MD 21201.

The Deputy Director of Communications is a strategic communications professional responsible for helping shape how DWDAL communicates its workforce programs, policies, and initiatives to diverse audiences. Reporting to the Director of Communications, this position serves as the division’s principal writer, develops strategic communications plans and messaging frameworks, and advises leadership on messaging and communications approaches that support program awareness, engagement, and participation across the division’s portfolio.

As delegated and in the Director’s absence, this position provides operational oversight, supervision, and mentorship to Communications team members. This Management Service position serves at the pleasure of the Appointing Authority.

• Serve as the division’s principal writer and editor for communications supporting DWDAL’s workforce programs, policies, and initiatives.
• Produce high-quality written products, including executive speeches, event remarks, briefing documents, talking points, key messages, press releases, newsletters, website and social media content, and other communications products.
• Translate complex workforce policies, legislation, technical information, and program information into clear, concise, and compelling communications that effectively convey the importance and impact of DWDAL programs.
• Review, edit, and provide editorial guidance on communications developed by staff to ensure accuracy, clarity, consistency, and alignment with agency messaging, branding, and editorial standards.
• Ensure all written and digital content meets plain language principles and complies with Section 508, WCAG, and ADA accessibility requirements.

• Develop and implement strategic communications plans in support of the priorities and direction established by the Director of Communications.
• Develop messaging frameworks and recommend communications approaches, audience targeting, sequencing, and implementation strategies for workforce programs and initiatives.
• Coordinate communications planning across DWDAL program offices to promote consistent messaging and effective delivery of program information.
• Anticipate communications needs related to program launches, policy changes, grant announcements, events, milestones, and leadership priorities.
• Manage multiple communications projects by establishing timelines, coordinating resources, monitoring progress, and ensuring…