Inside Sales Executive

Location

London, United Kingdom – Hatchton Cross Centre, Middlesex, MD TW62GE
.

Crane Worldwide Logistics is a leader in supply chain solutions with over 130 locations across 30 countries, providing individual services that address our client's logistics challenges.

The Inside Sales Executive will play a critical role in driving new business generation across the UK, with a primary focus on lead generation, prospecting, and appointment setting. This role is designed to support both SME customer acquisition and the development of larger, strategic opportunities for the Field Sales team. The successful candidate will act as the engine room of the sales pipeline, ensuring consistent activity, high‑quality lead qualification and seamless support across the sales lifecycle.

• Proactively identify and engage new business opportunities through cold calling, email outreach, Linked In and marketing campaigns.
• Build and manage a consistent pipeline of qualified leads across target sectors.
• Focus on acquiring SME customers while identifying upsell or scale opportunities.
• Qualify prospects based on defined criteria such as volume, trade lanes, services and margin potential.
• Accurately capture and manage all activity within CRM systems.
• Book qualified meetings and sales calls for Field Sales colleagues.
• Ensure all opportunities are clearly scoped, positioned and briefed ahead of meetings.
• Maintain strong follow‑up discipline to convert interest into scheduled appointments.
• Support pipeline velocity by progressing leads through early sales stages.
• Own the end‑to‑end sales cycle for smaller, transactional SME customers, providing pricing, follow‑up and conversion support.
• Build relationships to encourage repeat business and account growth.
• Identify and nurture larger, complex opportunities to be transitioned to Field Sales.
• Conduct initial discovery and stakeholder mapping.
• Support the development of strategic opportunities through research and engagement.
• Work collaboratively with Field Sales to maximise win probability.
• Support Field Sales with customer onboarding, CRM data management and pipeline tracking, preparation of tenders, RFQs and RFP responses, creation of customer presentations and proposals, and coordination across operations, pricing and product teams.
• Work closely with Operations, Pricing and Product teams to develop solutions for customers.
• Support seamless handover from sales to implementation.
• Contribute to campaigns and targeted account initiatives.

• Number of outbound prospecting activities (calls, emails, touchpoints)
• Qualified leads generated
• Appointments booked for Field Sales
• SME new business wins
• Pipeline value created
• Conversion rates from lead to opportunity to win

• Proven experience in sales, lead generation or business development (logistics preferred)
• Strong prospecting and cold outreach capability
• Excellent communication and relationship‑building skills
• Highly organised with strong attention to detail
• Experience using CRM systems (e.g. Dynamics)
• Ability to work in a fast‑paced, target‑driven environment

• Self‑starter with high activity levels
• Commercially aware and results‑driven
• Strong team player with a collaborative mindset
• Resilient and comfortable with outbound sales

• Talking, hearing and using hands to operate computer equipment
• Vision abilities required by this job include close vision and the ability to adjust focus
• The job may require extended sitting or standing and use of standard office equipment