Business Development Director - Hospital​/Healthcare

Business Development Director - Hospital/Healthcare

Experience: Director

Salary: $115,000 - $140,000 per year

• Review, evaluate, and monitor critical numbers and progress toward volume and quality goals
• Take decisive action to reverse negative admission and discharge volume trends
• Implement and refine plans that ensure marketing effectiveness
• Use monthly data to measure progress and adjust strategies
• Monitor and measure volume, case mix growth, CMS %, payer mix %, and functional outcomes to ensure quality product lines
• Communicate marketplace opportunities and threats to senior leadership
• Manage all marketing operations, including hiring and recruiting staff
• Educate and develop marketing/sales staff on tools, budget, sales skills, and territory management to achieve volume goals
• Effectively communicate financial data and operational indicators to marketing and relevant teams
• Understand and manage the full admission process, including insurance verification, pre-certification, bed control, hospital discharges, and barrier resolution
• Manage the reimbursement system as it relates to volume impact, resource utilization, and length-of-stay to promote quality outcomes
• Identify new product lines and repackage existing ones in collaboration with hospital leadership
• Drive grassroots marketing efforts as market conditions require
• Communicate effectively with referral sources to market and educate on product lines
• Develop marketing collateral and advertising (with corporate support) that meets local market needs
• Plan and coordinate marketing, media coverage, and public relations activities to increase volume
• Utilize CRM for creating, tracking, and monitoring liaison territory management, referrals, and activities
• Build 30 days of planned activities in advance
• Complete pre-call planning on a minimum of 95% of activities and ensure results/post-call follow-up is entered on a minimum of 95% of all activities

• Proven background in healthcare sales leadership and/or healthcare marketing leadership
• Must have direct experience leading a sales team (direct reports required — title alone is not sufficient)
• Experience training, leading, and developing sales people
• Experience working directly with physicians as referral sources
• Comfortable and experienced being in the field for ride-alongs with the team
• Stable career history (no frequent job hopping)
• Clinical background (RN, therapist, or similar) preferred but not required

A dynamic leader in inpatient rehabilitation focused on delivering high-quality care, strong clinical outcomes, and collaborative growth for patients recovering from complex conditions in a 58-bed facility with approximately 275 team members.

• Competitive salary $115,000–$140,000 + quarterly bonus eligibility
• Opportunity to lead and develop a team of 17 direct reports
• Hands-on leadership role driving volume growth and quality outcomes in a focused rehabilitation setting
• Direct partnership with physicians and referral sources while supporting team ride-alongs and field development
• Clear ownership of marketing operations, admissions processes, and market strategy with visible impact on hospital performance

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