Category Manager - Refreshment

Salary Range: $81,790.00 To $94,981.00 Annually

Language requirement: Spoken and written competence in English

Location: On-site or hybrid at ANBL’s Retail Operations Centre in Fredericton, NB

Closing: September 17 th , 2026

As one of Atlantic Canada’s Top Employers for 2025 and 2026, ANBL is proud of the people-first culture we’ve built together with our team members. Alcool NB Liquor (ANBL) is a provincial Crown corporation responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the province.

Our sister company, Cannabis NB (CNB), manages retail cannabis sales for the province, providing safe and legal products while focusing on education, safety and responsible access.

Together, ANBL & CNB return 100% of profits to the Government of New Brunswick to benefit all New Brunswickers while responsibly serving customer and communities across the province.

At ANBL, we take our social responsibility seriously. With our Corporate Social Responsibility Strategy to guide us, we are committed to:

• Responsible selling through our CHECK 30 program, which specifies that customers who look younger than 30 will be asked for valid photo identification.
• Food security through our partnership with Feed Nourrir NB to help get more food to the New Brunswickers who need it.
• Helping New Brunswickers get home safely through our Safe Ride program, providing FREE transportation at ANBL-sponsored events.

None of these efforts would be possible without the more than 800 team members who are the lifeblood of our organization and choose ANBL as their employer.

Being part of the team at ANBL means working in an organization that values its people and encourages every employee to have a voice. Our team takes pride in contributing to the communities and province we serve.

At ANBL, we also support both personal and professional growth through internal and external development opportunities, including our Leadership Development Program.

At Alcool NB Liquor, we look for people whose values align with ours!

Integrity, Caring, Trust, Community and Celebration
. We value team members who collaborate well, make thoughtful decisions, support others, and take pride in delivering great experiences while celebrating success together.

Reporting to the Senior Category Manager, the Category Manager – Refreshments will manage and optimize ANBL’s beer, cooler, and non-alcoholic portfolios. They will set, communicate, and execute strategic direction, and collaborate with internal and external stakeholders to achieve business goals and share category insights.

• Overseeing the Beer, Cooler and Non-Alcoholic category, including listing and delisting products, and monitoring sales targets.
• Analyzing and interpreting category data, metrics, and reports.
• Tracking category performance against targets.
• Leading supplier selection process, making recommendations, and negotiating contracts.
• Developing and monitoring the category’s annual budget.

• Post-secondary degree in Business Administration, Marketing, or similar, or an equivalent combination of education and experience.
• Strong data analysis and reporting skills.
• Exceptional knowledge of ANBL’s beer, cooler, and non-alcoholic portfolios.
• Excellent organizational skills and able to handle multiple projects simultaneously.
• Proficient in MS office, including Excel and PowerPoint.

• Deep understanding of category management practices, including product lifecycle management.
• An understanding of domestic and global supply chain…