Car Sales Manager

Position: New Car Sales Manager
Description
At  Steele Auto Group,  work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you.
Your passion. Your purpose. Your potential.

Lead a Winning Team. Drive the Next Chapter.

Steele Buick GMC  is looking for an exceptional  New Car Sales Manager  to help lead our dealership into its next phase of growth and success.

Fresh off earning the prestigious  2025 GM President’s Club Award ; an achievement earned by only  four GM dealerships across Atlantic Canada ;
Steele Buick GMC has established itself as one of the region’s top-performing dealerships. As we continue to build on that momentum, we are seeking a proven automotive leader who can inspire people, elevate performance, and help shape the future of our sales operation.

This is more than a management role. It is an opportunity to lead a high-performing team, influence dealership strategy, and create exceptional customer experiences while representing two of North America’s most respected automotive brands.

Compensation will be based on skills, experience, and qualifications.

Why Steele Buick GMC?
Success is never accidental.

Our team has built a culture centered around accountability, collaboration, customer experience, and continuous improvement. We believe great leadership drives great results, and we are looking for someone who shares that mindset.

From the professional‑grade capability of GMC trucks and SUVs to Buick’s premium comfort and innovation, our product lineup continues to attract loyal customers and new opportunities for growth.

As New Car Sales Manager, you will play a key role in maximizing that opportunity.

Life in Fredericton
Located in the heart of New Brunswick, Fredericton offers a unique balance between career opportunity and quality of life.

It’s a city where things feel a little more manageable. Commutes are short, the pace is steady. Whether you’re raising a family or just looking for a change of pace, you’ll find:

More affordable cost of living compared to larger markets

A strong sense of community and connection

Access to outdoor activities year‑round

A growing city with opportunity, without the congestion

If you’re considering a move, we also offer  relocation support of up to $7,500 for out‑of‑province candidates , helping make the transition easier.

What You’ll Lead

Coach, mentor, and develop a high‑performing New Vehicle Sales Team

Drive sales performance while maintaining a customer‑first culture

Lead daily sales activities, performance management, and accountability

Monitor and improve dealership KPIs, conversion metrics, and profitability

Oversee inventory strategy, merchandising, pricing, and vehicle presentation

Support digital retailing initiatives and online sales performance

Partner with Finance, Fixed Operations, and Leadership teams to drive dealership success

Recruit, develop, and retain top automotive talent

Foster a positive, engaged, and performance‑driven culture

What We’re Looking For
You are a leader who understands that great teams don’t happen by accident.

You know how to coach people, create accountability, celebrate wins, and build a culture where employees are motivated to perform at their highest level. You are passionate about customer experience, driven by results, and energized by helping others succeed.

Qualifications

3‑5+ years of automotive sales experience

Previous leadership experience in a dealership environment

Proven success driving sales performance and achieving targets

Strong understanding of dealership operations and profitability

Exceptional leadership, communication, and coaching abilities

Strong business acumen and analytical skills

Preferred Experience

Previous New Car Manager or Sales Manager experience

Knowledge of vAuto and inventory management strategies

Experience with Auto Alert or equity mining platforms

Understanding of dealership KPIs and performance metrics

Why You Will Love Working with Steele Auto Group
At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and…