Account Executive Powerpay, Outbound

About the Role

We are seeking a dynamic and results-driven Outbound Sales Account Executive to join our sales team, focusing on the Canadian small and medium‑sized business (SMB) market. This is a "hunter" role dedicated to prospecting, identifying, and acquiring new customers for our payroll and HR software solutions. The ideal candidate is a self‑starter who thrives on outcomes, shows resilience in tackling territory opportunities, and is excited about shaping the outbound sales strategy, tools, and content.

The role is commission‑eligible with an average OTE of 125K CAD.

New Business Development

• Prospect and identify new sales opportunities within the Canadian SMB landscape, focusing on driving net‑new customer acquisition.
• Conduct outbound activities including cold calling, emailing, and networking to generate a robust sales pipeline.
• Leverage a consultative sales approach to understand customer needs, deliver tailored presentations, and propose solutions that solve HR and payroll challenges.

Territory Management

• Develop and execute a strategic plan to maximize territory potential and meet or exceed sales targets.
• Identify key market segments and verticals within the Canadian SMB space, targeting prospects with the greatest potential for growth.
• Track and report on sales activity and territory performance, adjusting the approach as needed to optimize results.

Shaping Sales Strategy and Process

• Contribute to the development of outbound sales strategies, shaping the approach for engaging prospects and closing deals in collaboration with Field Marketing.
• Collaborate with sales leadership and marketing to refine sales content, messaging, and tools to enhance the effectiveness of outbound efforts.
• Provide feedback on market trends, competitor activity, and customer needs to inform product development and go‑to‑market strategies.

Sales Execution

• Manage the full sales cycle, from initial outreach to contract negotiation and closing.
• Present product demos and proposals to prospective clients, highlighting the benefits and value of our payroll and HR solutions.
• Maintain accurate records in the CRM system, keeping data up‑to‑date on sales activities, leads, and opportunities.

• 3+ years of experience in outbound sales, preferably in software, technology, or SaaS with a focus on payroll, HR, or related fields.
• Proven track record of success in a "hunter" sales role, consistently meeting or exceeding new business targets.
• Experience selling to the Canadian SMB market, with a deep understanding of their unique needs and challenges.

Skills and Competencies

• Strong prospecting and lead generation skills, including cold calling and networking.
• Excellent negotiation and closing skills, with the ability to handle objections and close deals effectively.
• Self‑motivated, goal‑oriented, and resilient, with the ability to thrive in a fast‑paced sales environment.
• Strategic thinker who can identify opportunities, prioritize efforts, and adapt to changing circumstances.
• Familiarity with CRM systems (e.g., Salesforce) and other sales tools for managing pipeline and reporting.

• Experience with payroll or HR software solutions is a plus.
• Knowledge of the Canadian business landscape, including relevant regulations and market trends.
• Bachelor’s degree in business, marketing, or a related field.

• Number of new customers acquired.
• Monthly and quarterly revenue targets achieved.
• Outbound sales activities, such as calls made, emails sent, and meetings booked.
• Conversion rate from prospecting to closed deals.

Dayforce employs a diverse workforce and is an equal opportunity employer. We prioritize the well‑being of our employees, offering comprehensive wellness initiatives, recognition programs, and competitive pay and benefits. Personal and professional growth is supported through time‑off programs, community impact activities, and volunteer days.

Dayforce is a 100% equal opportunity employer and considers and embraces all individuals and what makes them unique.

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