Sales & Event Support Assistant

Elm City Events is seeking a motivated and detail-oriented Sales & Events Support Assistant to join our team. This role has been created to support a dedicated sales development mandate for a Destination Management client. You will be focused on prospect development, market research, and sales pipeline development in a collaborative, accountable, and professionally supported environment.

• Sales Prospecting & Lead Generation
  • Conduct targeted research to identify qualified meeting and convention leads
  • Research associations, corporations, and organizations that are strong candidates to host events in the destination, compiling relevant data to support the sales process
  • Monitor competitive destinations and track industry intelligence relevant to the client s strategic plan
  • Research upcoming conventions, conferences, and association meetings that could be attracted to the destination and its venues
• Pipeline Management & Database
  • Develop and maintain detailed prospect lists, contact databases, and account profiles, using the database as a true sales pipeline tool
  • Support sales pipeline development and tracking, providing regular reporting on prospecting activity, pipeline progress, and key performance metrics
  • Coordinate with client and team to align prospecting priorities with target markets and the sales calendar
• Bid Support & Client Qualification
  • Assist in the preparation of destination presentations and supporting documents for bid packages
  • Screen and qualify clients for FAMs, site visits, and event invite lists, ensuring attendees represent sales-qualified leads aligned with the client s target markets and conversion goals
  • Attend sales strategy calls and briefings as required
• Event & Activation Support
  • Assist with planning events and activities, including booking and coordinating vendors, development and tracking of budgets, and materials preparation
  • Assist with on-site event execution for events and activations, including manning registration and welcome tables
  • Design and produce name tags, tent cards, and other event signage and materials
  • Source, organize, and package gifts and branded items for events, FAMs, site visits, and client touchpoints
  • Support event set-up, tear-down, and day-of logistics as required
  • Assist with attendee communications, confirmations, and pre-event coordination as needed

• Experience or strong interest in sales support, business development, or marketing research
• Excellent written communication skills, as you ll be drafting professional sales correspondence regularly
• Strong research skills with the ability to identify, compile, and organize complex information
• Comfort with CRM or database tools; experience with CRM platforms is an asset
• Highly organized, self-directed, and able to manage multiple priorities in a fast-paced environment
• A proactive mindset. You re comfortable picking up the phone for cold outreach and don t wait to be told what to do next
• Familiarity with the meetings, conventions, and tourism industry is considered an asset
• Proficiency with Microsoft 365 (Outlook, Word, Excel, Teams)
• Proficiency with Canva and similar design tools is considered an asset

• Dedicated workspace with access to meeting rooms and shared office facilities
• Laptop with Microsoft 365, including cloud storage and a dedicated ECE business email address
• Project management software and access to sales prospecting tools and research databases appropriate to the scope of work

$50,000 - $55,000 annually

Full-time, 1-year contract

In-office, Fredericton, NB

As soon as possible