Sr. Retail CRM Marketing Manager

At Money Gram, we're combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably.

We're looking for bold thinkers, builders, technologists, and sellers who want real ownership of their work, thrive in collaborative environments, and are energized by solving complex challenges. Here, you'll have the opportunity to make a measurable impact - fast.

If you're eager to shape the future of cross-border payments and financial services, join us as we transform how the world moves money.

We’ve created a new marketing engine from scratch, and are looking for a Senior Marketing Manager to own CR M strategy in our retail sector . In this role, you will collaborate with re gi onal/ product leaders as a marketing conduit , ensur ing st rong CRM strategy to support our retail business. You will ensure launches are marketed effectively across all paid and organic touchpoints.

This role will coordinate marketing plans across all marketing teams, but will report into the CRM organization. This role will also require some hands‑on work directly with CRM tools.

What You’ll Do:

• Own marketing planning and execution across the retail business , including campaign strategy, channel mix, and messaging cadence
• Design, build, and deploy ad hoc and lifecycle campaigns relating to retail busines ses across e mail, SMS, and p us h while ensuring quality, consistency, and reporting integrity
• Partner cross‑functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data
• M anage up to leadership and across to peers to support cross‑team development, bringing operational clarity and creative quality to the execution process
• Lead A/B testing and experimentation across content, targeting, and journeys , using insights to continuously improve customer engagement
• Monitor and analyze campaign performance, sharing results and recommendations to improve future creative , targeting, and structure
• Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.

• 7-10 years of experience in CRM, lifecycle, or product marketing , ideally in CRM
• 3+ years of experience in retail or has owned B2B or retail CRM marketing
• Ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code
• Ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches
• Strong cross‑functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail project s
• Data‑literacy and comfort building performance narratives based on message engagement, conversion, and other metrics
• A detail‑oriented communicator and project manager—able to drive clarity and alignment across functions and timelines.
• Experience translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life
• Passion about scaling CRM as a growth lever, and excitement to build within a fast‑moving, high‑impact team
• Proficiency in Braze, Iterable , Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus

• This position will be based remotely in the US, with preference for Eastern and Central Time Zone

The salary/pay rate listed below is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on the company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, and/or skill level.

• Remote first flexibility
• Generous PTO
• 13 Paid Holidays
• Medical / Dental / Vision Insurance
• Life, Disability, and other…