Go-to-Market Communication Specialist

We need a Go-to-Market Communication Specialist to take ownership of how we communicate product updates, new features, and platform changes to our users.

Right now, this process is ad‑hoc and inconsistent. Features ship without proper rollout communication. That's a problem—we're building great things that don't reach users effectively.

This is a hands‑on IC role. You won't manage a team. You'll own the entire communication pipeline from feature release to user adoption, supported by AI tools to move fast.

• Owning end‑to‑end go‑to‑market communication for product releases and updates
• Writing and sending product newsletters and release notes
• Creating and managing in‑app pop‑ups, tooltips, and onboarding flows for new features
• Producing short onboarding videos and walkthroughs
• Running key customer demos for major feature launches
• Coordinating with Product, Engineering, and Marketing to align on release timelines
• Building a repeatable, consistent rollout process (replacing the current ad‑hoc approach)
• Tracking adoption metrics post‑launch to measure communication effectiveness

Must have:

• 3+ years in product marketing, product communication, or a similar GTM role
• Strong writing skills—clear, concise, user‑facing copy that explains complex features simply
• Experience with in‑app messaging tools (Intercom, Pendo, Chameleon, or similar)
• Comfortable creating lightweight video content (Loom, screen recordings, short tutorials)
• Ability to work cross‑functionally with product and engineering teams
• Self‑starter who can build processes from scratch

Nice to have:

• Experience in B2B SaaS, especially music, fintech, or data‑heavy platforms
• Familiarity with email marketing platforms (Customer.io, Mailchimp, Hub Spot)
• Basic design skills for creating visual assets (Figma, Canva)
• Experience using AI tools to accelerate content production

You think in user outcomes, not feature lists. When engineering ships a new module, your first question is: "How do I make sure the right users know about this and actually use it?" You write fast and iterate faster. You don't need a 10‑person review chain to publish a newsletter. You leverage AI to draft, refine, and scale your output—but you have the judgment to know when something needs a human touch.

You're organized enough to run a repeatable launch process, but flexible enough to handle last‑minute releases. You care about adoption numbers, not just open rates.

• Greenfield opportunity: You'll define how we communicate with users. No legacy process to fight.
• Direct impact: Every feature you roll out properly drives retention and satisfaction.
• AI‑native environment: We invest in AI tooling. You'll have the resources to move fast without a large team.
• Growing platform: Label OS is expanding rapidly. There's no shortage of things to communicate.

Send your CV and a short example of product communication you've created (newsletter, release note, onboarding flow—anything that shows how you explain product value to users).

At iGroove/Label OS, we’re revolutionizing the music distribution landscape by empowering artists to reach global audiences with ease and efficiency. As a dynamic and innovative startup, we blend cutting‑edge technology with deep industry expertise to provide unparalleled support to musicians across all genres. Our mission is to amplify the voices of artists worldwide, fostering a vibrant and inclusive music community.