Director, Commercialization & Growth- SFBUE

About SFBUE

San Francisco Bay University Education (SFBUE) is a wholly owned subsidiary of San Francisco Bay University (SFBU) established to extend and commercialize the university’s innovation beyond higher education. SFBUE operates at the intersection of human capability, artificial intelligence, workforce transformation, enterprise technology, research, and learning innovation.

SFBUE is developing Capability Science as a scientific foundation for understanding human capability in the AI Age, Capability Management as the enterprise discipline through which organizations understand, develop, deploy, and improve those capabilities, and SFBUE products as the AI-native commercial platform that operationalizes this work UE also supports selected SFBU initiatives, including Pro+, while building a broader portfolio of enterprise services, research partnerships, methodologies, and commercial offerings.

Reporting to the Vice President of Strategy & Operations, the Director, Commercialization & Growth leads development and execution of SFBUE’s go-to-market strategy across enterprise products, Capability Management, Capability Science ecosystem initiatives, services, strategic partnerships, and category development. This hands‑on 0-to-1 leader converts emerging science, methodologies, technology, and university innovation into clear market propositions, qualified enterprise demand, repeatable commercial offerings, and durable external relationships.

This is an exempt, full‑time hybrid position, with up to 50% travel expected for in‑person collaboration in Fremont, California, as well as for external business activities.

• Own and continuously refine the phased go‑to‑market strategy, customer segments, ideal customer profiles, buyer personas, priority use cases, market‑entry hypotheses, and commercialization roadmap.

• Develop positioning, packaging, pricing, pilot structures, commercial proposals, land‑and‑expand pathways, and conversion models that balance near‑term services revenue with recurring platform growth.

• Lead executive customer discovery, design‑partner recruitment, pilot development, early customer conversion, and structured feedback loops that inform product and methodology development.

• Build and manage the early enterprise pipeline and opportunity process from discovery through proposal, contracting support, and handoff into implementation or customer success.

• Develop relationships with senior enterprise buyers and influencers across workforce strategy, talent, learning, AI transformation, technology, strategy, and business leadership.

• Identify and develop strategic alliances, technology relationships, channels, research partnerships, and ecosystem relationships that strengthen market access, credibility, evidence generation, or adoption.

• Develop the participation, value proposition, recruitment, and launch strategy for the Capability Science Consortium or related research/industry ecosystem initiatives.

• Own the integrated marketing and category‑development plan, including product marketing, thought leadership, digital content, events, executive communications, case studies, partner marketing, and market education.

• Establish commercial operating discipline, including CRM, pipeline stages, forecasting, opportunity reviews, KPIs, marketing effectiveness measures, and executive reporting.

• Partner closely with product, technology, research, academic operations, finance, legal, SFBU stakeholders, and leadership so commercial commitments are feasible, appropriately governed, and aligned with brand and intellectual‑property requirements.

• Support annual operating planning, revenue forecasting, sales and marketing budget development, and…