Associate Director of Enrollment

Associate Director of Enrollment

San Francisco Bay University

Category:
Staff
Type:
Full Time
Min.

Experience:

Some Experience
Salary: $90,000 - $115,000

San Francisco Bay University (SFBU), a nonprofit, WASC-accredited university located in Fremont, California, offers inclusive, innovative, and inspirational education for lifelong careers and serves as a national model for higher education in service of the common good.

Students come first. We prioritize student needs by fostering personal engagement among students, faculty, and staff and commit to affordable quality education with a deep commitment to diversity, equity, inclusion, and social justice.

Learn more about SFBU by reviewing our strategic plan at https://(Use the "Apply for this Job" box below).-plan

Reporting to the Director of Enrollment, the Associate Director of Enrollment supports day‑to‑day operations of the undergraduate and graduate recruitment teams, manages enrollment counselors, executes recruitment strategies, oversees application review, and ensures a consistent, data‑informed, student‑centered experience. The role drives strategic goals and continuous improvement across enrollment.

This exempt, full‑time position is located in Fremont, CA, with eligibility for a hybrid schedule.

• Supervise, train, and support a team of undergraduate and graduate enrollment counselors to ensure high‑quality engagement with prospective students.
• Implement recruitment strategies developed with the Director of Enrollment and senior leaders.
• Manage the application review process, serving as primary or secondary reader and making final decisions with the Director.
• Monitor and report key enrollment metrics, including funnel health, yield rates, and demographic trends.
• Assist in evaluating day‑to‑day enrollment processes and provide input to improve efficiency and consistency.
• Recommend, develop, and deliver training and onboarding for enrollment staff to support consistency, professional development, and alignment with best practices.
• Support the Director in ensuring effective use of Salesforce by enrollment staff and communicate feedback for system improvements.
• Ensure recruitment practices reflect the university’s commitment to diversity, equity, and inclusion.
• Support cross‑departmental collaboration to enhance the prospective student experience and improve conversion rates.

• Bachelor’s degree in a related field or equivalent experience. Master’s degree preferred. Minimum 5 years of progressively responsible experience in enrollment, recruitment, or admissions, with at least 2 years in a leadership role.
• Proven success in recruitment and achieving enrollment goals, preferably in higher education.
• Proven experience in leading teams or projects, demonstrating strong leadership and management skills.
• Strong experience with Salesforce and other CRM or SIS systems (e.g., Slate, Ellucian).
• Experience with data analysis, interpreting enrollment trends, creating reports, and adjusting strategies.
• Willingness to travel extensively within the assigned region for recruitment activities.
• Work evenings and weekends as required for recruitment events.
• A valid driver’s license and personal automobile are required.

• Strategic thinking and ability to develop and execute comprehensive enrollment strategies.
• Excellent communication and interpersonal skills, engaging and influencing stakeholders.
• Strong organizational and time‑management skills in a fast‑paced environment.
• Leadership and team management experience, mentoring and motivating staff.
• Relationship‑building skills with prospective students, families, alums, faculty, and partners.
• Knowledge of application review, decision‑making, and financial aid processes.
• Familiarity with higher education marketing strategies, digital marketing, recruitment events, yield initiatives, and student engagement.
• Understanding of diversity, equity, and inclusion principles and experience fostering inclusive recruitment practices.
• Knowledge of higher education trends, especially undergraduate, and ability to adapt strategies.
• Confidenti…