Sr. Product Manager, Instruments and Software

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Full Time Fremont, CA, US

Salary Range: $ To $ Annually

The Sr. Global Product Manager, Instruments & Software will be the primary driver of the strategic direction and growth for the Solutions Business Unit’s flow cytometer business (instrument, acquisition analysis software, service, and related instrument consumables). S/he is responsible for managing and executing the product and market development including marketing analysis, strategic planning, new product commercialization, marketing communications, and life-cycle management of assigned products.

The portfolio consists of the Cytek flow cytometers and associated software focused on instruments and workflows found outside of flow cytometry core facilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES
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To perform this job successfully, an individual must be able to perform essential duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Manage the marketing strategy and execution of the flow cytometer cell analyzer business as it relates to the Cytek Biosciences brand, product portfolio, and services
• Development and execution of primary VOC / market research surveys / questionnaires to inform product development and product requirements for new product offerings in the RUO instrumentation space, with focus on flow cytometry
• Develop and deliver product requirements for new instruments and software by leveraging industry experience, voice of customer feedback, primary / secondary market research
• Formulate and develop customer requirements based upon external user insight, and jointly with R&D, translate customer requirements into specific and measurable product requirement specifications
• Participate in core team meetings throughout product development to ensure customer requirements are met
• Develop commercialization and launch plans and materials prior to market launch of any new instrument or software products
• Work collaboratively with other internal stakeholders to ensure integration with reagent and bioinformatics business goals
• Develop, implement and manage new and/or existing products in a portfolio by writing and implementing product marketing plans, participating as the business lead on product development teams, and providing data related to competitors, the market, product positioning, revenue and unit forecasting, and pricing strategies
• Develop recommendations and create business cases for new products and actively manage their commercialization and lifecycle post launch
• Produce and drive credible regional market-based forecasts. Size market opportunities and profit targets for assigned product portfolio
• Generate and nurture leads, grow brand recognition, and stimulate interest in Cytek analyzer products through effective content marketing
• Identify and create effective promotional collateral marketing pieces and fine tune those pieces using ROI analytical tools
• Work with global teams to identify and coordinate relevant conferences/trade shows
• Coordinate with domestic and international business units to ensure consistency with marketing communications activities and plans
• Responsible for growing customer engagement through user meetings, webinars and working with Content Marketing to create web-based tools
• Actively engage with R&D, Operations, Quality, Regulatory, Field Service, Sales, and Finance departments by providing marketing input on potential new products or product enhancements
• Develop and implement Sales Training tools and programs for relevant products
• Maintain knowledge of industry trends and competitive activity relevant to the assigned product globally
• Coordinate the Collaborations Manager and technical/field application specialists to identify collaborators for generation of white papers, data sheets and publications relevant to the assigned product
• Interface with RUO Instrument, Clinical, Bioinformatics, and Reagent Marketing teams to help…