Director, Marketing — Global Events and Brand

Position: Director, Marketing — Global Events and Brand Experiences
## Director, Marketing — Global Events and Brand Experiences Apply:
Fremont, North Bldg, California - USA:
Full time:
Posted Today:
NX-4586
*
* Job Description:

** Nextpower designs, engineers, and delivers an advanced energy technology platform for solar power plants. Building on more than a decade of technology and market leadership, we partner with leading energy companies worldwide to meet rapidly expanding global electricity demand.

As the solar industry scales from gigawatts to terawatts, we are investing in marketing that is strategic, measurable, customer-focused, and built around exceptional brand experiences. We are looking for a hands-on leader who can turn global events and customer engagement into a business advantage.

Reports to:

Vice President, Marketing

Location:

Fremont, California

Work Schedule:

Full-Time, Hybrid (three days per week at Fremont headquarters)
** Position Overview
** The Director, Global Events and Brand Experiences will lead Nextpower’s global events strategy, executive experiences, customer programs, field marketing activations, and event-based brand execution.

This is a strategic, hands-on leadership role for someone who can build world-class experiences, manage complex global programs, and connect event investments to measurable business outcomes. Reporting to the Vice President of Marketing, this role partners closely with Product Marketing, Sales, Customer Success, Product Management, Finance, Legal, and executive leadership to deliver scalable event programs and customer experiences that strengthen the brand and support commercial growth.
** Global Events and Customer Experiences
** You will build and scale a global events program that strengthens the Nextpower brand, deepens customer relationships, supports commercial priorities, and creates measurable business impact.

Responsibilities include:

* Develop and lead a global events strategy and annual plan aligned with business priorities, regional growth plans, product launches, customer segments, and sales objectives.
* Own end-to-end planning and execution for trade shows, conferences, customer summits, executive briefings, partner events, hospitality programs, and internal marketing-led experiences.
* Manage event budgets, creative development, production, logistics, staffing, agencies, vendors, executive engagement, scalable planning processes, and post-event reporting.
* Partner with Product Marketing, Sales, and executive leadership to define event goals, audience strategy, product storytelling, customer engagement plans, and executive participation.
* Lead customer-facing event experiences—including messaging, presentations, booth environments, product demonstrations, signage, and collateral—to ensure brand consistency, technical accuracy, and compelling storytelling.
* Direct and manage agencies, production partners, venues, fabricators, and vendors to ensure strong execution, brand quality, and fiscal discipline.
* Measure event performance using KPIs, customer feedback, pipeline influence, executive engagement, sales follow-up, and ROI to improve future programs and guide investment decisions.
** Brand Experience and Event Enablement
** You will ensure consistent, high-quality brand execution across global events, sponsor ships, field marketing programs, and executive engagements.

Responsibilities include:

* Serve as the brand steward for events by maintaining standards for booth design, signage, presentations, product displays, messaging, and customer experiences.
* Develop and govern event and field marketing assets while enabling internal teams, agencies, and vendors with templates, toolkits, training, and brand guidelines.
* Manage branded merchandise, promotional programs, company store needs and field branding…