Territory Manager; Northern California

Overview

Territory Manager — This is an individual contributor sales role focused on generating new business, developing local partnerships, and delivering an excellent customer experience. The Territory Manager will focus on the Southern California region, and candidates must be self-starters with sales experience, a strong work ethic, and excellent communication and follow-up skills.

Location:

Remote, located in the Greater Northern California area (preferably commutable to the Pacific Palisades area) to be considered for this role.

About Frontline Wildfire Defense

Founded in 2017 by landscape ecologist and fire mitigation expert Harry Statter, Frontline developed the first fully integrated wildfire defense system to stop ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails.

Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. This success has earned top industry recognition, including Frontline being recognized as one of TIME’s Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for “Most Innovative Housing Concept” and the Best of IBS Award for “Best Home Technology.”

As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We’re building a mission-driven team creating real-world solutions in wildfire safety and climate tech.

About This Opportunity

We’re looking to add a new Territory Manager to our team to help generate new business. This is an individual contributor sales role where you will help prospective customers, develop local partnerships, and provide an incredible customer experience.

Responsibilities

Key Responsibilities

• Sales & Business Development
• Build and maintain a sales pipeline of potential customers, from prospecting to installation
• Self-generate new customer relationships and sales appointments
• Manage sales pipeline and generate new business opportunities
• Conduct in-person site visits and sales consultations with potential customers
• Conduct face-to-face meetings with customers and provide detailed consultations
• Generate prospective customer designs, proposals, and contracts

• Customer Education & Support

• Educate customers on defensible space and wildfire defense systems
• Educate clients about wildfire risks and our prevention systems
• Provide ongoing customer support and maintain high satisfaction levels
• Provide an exceptional customer experience from initial contact to installation and beyond
• Coordinate with the Project Management and Installation Teams to ensure seamless project handoffs and successful installations
• Work closely with the Sales & Marketing Leadership team to execute Sales and Operating plans for your region
• Collaborate with other teams to ensure timely and accurate installations

• Relationship Building

• Develop strategic partnerships with local stakeholders, fire departments, insurance partners, and other key organizations

• CRM & Reporting

• Maintain records within our CRM system to report updates and outcomes
• Track all sales and customer interactions through CRM tools

• Training & Development

• Attend in-person and virtual trainings, meetings, and events as required

Qualifications

Must-Have

• 3-5+ years experience and proven track record in an individual contributor sales role with consumers and/or businesses, preferably in the Construction, Energy, or Consumer Products industry
• Experience in in-home or consumer product sales
• Must be located in the Northern California area to be considered for this role. NO EXCEPTIONS.
• Excellent communication and problem-solving skills
• Ability to work remotely and travel to customer locations (50% of the week)
• Strong ability to create and deliver effective presentations
• Proficiency in CRM tools (Zoho) and Google Suite (Slides, Docs, Sheets, Gmail, Calendar, Drive)
• Vehicle and valid driver’s license required for local travel
• Must have reliable internet access at home

Nice-to-Have

• Previous experience in home services or real estate sales
• Familiarity…