Lead, Integrated Marketing, Nelnet Campus Commerce

Job Overview

Nelnet Business Services (NBS), a division of Nelnet, Inc., delivers payment technology, education services, and learning management solutions to education, faith‑based, and K‑12 organizations. The Lead, Integrated Marketing role drives pipeline growth by translating market intelligence and product developments into targeted, multi‑channel campaigns that connect marketing strategy to sales outcomes across long, complex enterprise buying cycles.

This position offers a hybrid work option. Candidates must be authorized to work in the United States and do not require visa sponsorship.

• Identify market trends, buyer needs, and product developments to uncover campaign opportunities.
• Develop integrated campaign strategies aligned to pipeline goals, buyer stages, and institutional audiences.
• Create and deliver clear campaign briefs to guide content development and execution partners.
• Execute multi‑channel campaigns across email, paid media, social, and events to drive engagement and pipeline growth.
• Manage the campaign calendar to ensure alignment with sales priorities and timely activation of programs.
• Partner with Sales to support pipeline progression, address deal friction points, and communicate campaign activity.
• Design and implement account‑based marketing (ABM) initiatives targeting key institutional accounts.
• Oversee campaign workflows, automation, and lead processes in marketing automation platforms and CRMs.
• Analyze campaign performance, pipeline contribution, and ROI to inform optimizations and strategic adjustments.
• Optimize channel mix, budget allocation, and campaign sequencing based on performance data and business priorities.

Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field.

• 5+ years of B2B marketing experience with a focus on integrated campaigns, demand generation, or ABM.
• Experience managing marketing campaigns tied to pipeline or revenue outcomes.
• Hands‑on experience with marketing automation platforms (e.g., Hub Spot).
• Experience marketing to enterprise or institutional buyers with long sales cycles preferred.
• Experience partnering closely with B2B sales teams on pipeline development and campaign execution preferred.

• Strategic Thinking
• Data Analysis & Insights
• Influence & Cross‑Functional Collaboration
• Marketing Automation & Campaign Execution
• Communication (Written & Verbal)

$80,000 – $90,000 annually, depending on experience.

• Medical, dental, vision, HSA and FSA
• Generous earned time off
• 401(k) with student loan repayment match
• Life insurance & AD&D insurance
• Employee assistance program
• Employee stock purchase program
• Tuition reimbursement
• Performance‑based incentive pay
• Short‑ and long‑term disability
• Robust wellness program

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law.

Qualified individuals with disabilities who require reasonable accommodations may request accommodations by contacting Corporate Recruiting at 402‑486‑5725 or c Nelnet is a Drug Free and Tobacco Free Workplace.