Affiliate Manager - TikTok Shop

Spreetail propels brands to increase their e‑commerce market share across the globe while improving operational costs. Learn how we are building one of the fastest‑growing e‑commerce companies in history:

Work Your Way:
At Spreetail, we believe in empowering our employees to work in the way that suits them best through our Work Your Way approach. Each team member has the flexibility to choose where they work most effectively each week—whether that’s from home, a coffee shop, or the office. While flexibility is key, we also value the power of in‑person connection. That’s why we bring our corporate team together in Lincoln each quarter for a week of intentional collaboration, team building, community engagement, and our All‑Hands meeting.

It’s the best of both worlds: the freedom to work your way, with meaningful opportunities to connect and grow together.

Spreetail is looking for an Affiliate Manager to own a category portfolio of Tik Tok creator affiliates from recruitment through ongoing performance management. You’ll drive SKU activation by recruiting, briefing, and coaching creators to turn idle product listings into live, converting content—owning everything from creator relationships and sample seeding to GMV, SKU coverage, and content output.

We’re building this from scratch, and we want someone who helps write the playbook.

What you’ll do:

• Own a category portfolio of creator affiliates—recruit, onboard, brief, and coach creators to drive content and GMV.
• Drive SKU activation: identify uncovered high‑opportunity SKUs and get creator video live on them.
• Coordinate sample seeding and creator onboarding in partnership with the ops team.
• Brief creators on product hooks and content angles that convert—not just awareness.
• Track performance at the creator and SKU level; optimise based on what the data shows.
• Partner with the Brand Growth team on brand‑specific creator activations and campaigns.
• Contribute to weekly business reviews with performance data and creator pipeline updates.

How you show up:

• Proactive communicator—creators, internal partners, and leadership never have to chase you.
• Think like an owner—if a creator isn’t posting or a SKU has no content, you fix it.
• Use data to prioritise— you know which SKUs and which creator tiers move the needle.
• Build relationships that last—genuine creator partnerships, not transactional one‑and‑dones.
• Bring creative instincts—you understand what performs on Tik Tok and coach toward it.
• Embrace ambiguity—the creator economy moves fast and you move with it.

What experiences will help you:

• 2+ years in creator/influencer marketing, affiliate program management, or e‑commerce.
• Demonstrated ability to build and manage external relationships.
• Data‑comfortable—you know which metrics matter and how to act on them.
• Strong communicator with creators and internal stakeholders.
• Self‑starter who can manage a high‑volume roster independently.
• Active Tik Tok user who understands how content performs on the platform.

Preferred experience:

• Tik Tok Shop affiliate experience—seeding, commission structures, content briefing.
• Creator CRM tools (Circle, Grin, Impact, Aspire, or similar).
• E‑commerce or marketplace background (Amazon, Walmart, DTC).
• Category knowledge in home, outdoor, sports, tools, or adjacent consumer goods.
• Performance‑based creator program experience—not just awareness campaigns.

What you can expect from us:

• We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time‑off for your wedding week, paid parental leave, and support for parents of growing families.
• We celebrate accomplishments. Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also recognise people pursuing impacts with Spreetail Spotlight Awards.
• We care about your health & wellness. Spreetail works hard to enhance the employee experience through benefit programs and perks that provide meaningful support. We offer affordable medical, dental and vision plans…