Associate Vice President Strategic Enrollment

Associate Vice President for Strategic Enrollment

Associate Vice President for Strategic Enrollment (Administrator III)

The anticipated hiring salary is $165,000 - $185,000 per year and is competitive and negotiable depending on the strength of qualifications. This is a CSU Management Personnel Plan (MPP) position.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.

Reporting to the Vice President for Student Affairs and Enrollment Management, the Associate Vice President (AVP) for Strategic Enrollment works collaboratively with the divisional leadership team and campus leaders to admit, enroll new students to the university, improve retention, and serves as chair of the Strategic Enrollment Management committee. The AVP is an innovative and data-driven enrollment professional serving in a key leadership role responsible for developing a comprehensive system of recruitment and outreach activities that will shape the University’s recruitment and enrollment plan.

The AVP is a nimble enrollment manager who creatively leverages units they oversee to maximize enrollment for Fresno State.

The AVP is responsible for ensuring the plan aligns with the strategic plan of the University, the CSU Strategic Enrollment Management plan, and new Student Success Framework by using innovative recruitment technologies, leveraging multichannel social media techniques, considering the current enrollment target and competitive markets, effectively marketing and communicating the university brand, developing strategic recruitment initiatives, and using data to make informed decisions.

The AVP provides leadership in planning and program development to the directors of the following departments and their staff:
Admissions and University Registrar, Recruitment and Special Programs, and Financial Aid and Scholarships.

The AVP is expected to utilize the principles of data-driven decision-making and is responsible for identifying, developing, and implementing strategies that yield quantifiable and measurable outcomes. This requires significant planning and management of the undergraduate recruitment and admissions funnel to ensure enrollment is within the designated targets. The AVP is responsible for collaborating closely with various divisions and departments on campus, outside of Enrollment Management, to holistically advance the university's enrollment goals.

• Lead the implementation of the Fresno State and CSU Strategic Enrollment Management plans
• Drive innovative and efficient enrollment solutions that streamline processes and improve the student experience during a time of significant budget constraints.
• Implement strategic initiatives that strengthen the value and competitiveness of a Fresno State degree, enhancing its appeal to prospective students and families. This includes Bulldog Bound, Bulldog Bound Transfer, and Launch Pad.
• Effectively manage both new and continuing student enrollment to meet university-wide targets and maintain a balanced enrollment profile.
• Collaborate closely with Academic Affairs to ensure enrollment strategies are fully aligned with academic priorities, program capacity, and instructional support.
• Address shifting in the enrollment trends, including declining first-time freshman applicants and a rising emphasis on transfer student recruitment.
• Expand outreach to non-traditional student populations, attracting and enrolling adult learners, working professionals, and other emerging student groups.

• Knowledge of:
  • Recruitment and admissions funnel and current techniques for managing the process to meet enrollment targets.
  • Knowledge of national and regional trends and best practices in admissions, financial aid and scholarships, student records, graduation, and registration best practices.
  • Demonstrated experience with…