Associate Vice President Strategic Enrollment

Associate Vice President for Strategic Enrollment (Administrator III)

Job No: 555684
• Work Type:
Management (MPP)
•

Location:

Central California:
Fresno
• Categories:
Bargaining Unit: MPP, Appointment Type:
At‑Will, Time Basis:
Full Time, Job Search Category/Discipline:
Student Services

The anticipated hiring salary is $165,000 - $185,000 per year and is competitive and negotiable depending on the strength of qualifications. This is a CSU Management Personnel Plan (MPP) position.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program.

Reporting to the Vice President for Student Affairs and Enrollment Management, the Associate Vice President (AVP) for Strategic Enrollment works collaboratively with the divisional leadership team and campus leaders to admit, enroll new students to the university, improve retention, and serves as chair of the Strategic Enrollment Management committee. The AVP is an innovative and data‑driven enrollment professional serving in a key leadership role responsible for developing a comprehensive system of recruitment and outreach activities that will shape the University’s recruitment and enrollment plan.

The AVP is responsible for ensuring the plan aligns with the strategic plan of the University, the CSU Strategic Enrollment Management plan, and the new Student Success Framework by using innovative recruitment technologies, leveraging multichannel social media techniques, considering the current enrollment target and competitive markets, effectively marketing and communicating the university brand, developing strategic recruitment initiatives, and using data to make informed decisions.

The AVP provides leadership in planning and program development to the directors of the following departments and their staff:
Admissions and University Registrar, Recruitment and Special Programs, and Financial Aid and Scholarships.

• Lead the implementation of the Fresno State and CSU Strategic Enrollment Management plans
• Drive innovative and efficient enrollment solutions that streamline processes and improve the student experience during a time of significant budget constraints
• Implement strategic initiatives that strengthen the value and competitiveness of a Fresno State degree, enhancing its appeal to prospective students and families (e.g., Bulldog Bound, Bulldog Bound Transfer, and Launch Pad)
• Effectively manage both new and continuing student enrollment to meet university‑wide targets and maintain a balanced enrollment profile
• Collaborate closely with Academic Affairs to ensure enrollment strategies are fully aligned with academic priorities, program capacity, and instructional support
• Address shifting enrollment trends, including declining first‑time freshman applicants and a rising emphasis on transfer student recruitment
• Expand outreach to non‑traditional student populations, attracting and enrolling adult learners, working professionals, and other emerging student groups

Knowledge of recruitment and admissions funnel and current techniques for managing the process to meet enrollment targets; national and regional trends and best practices in admissions, financial aid and scholarships, student records, graduation, and registration; management and maintenance of integrated student information systems, institutional data reporting, degree audit, data analysis, data warehousing, and data security; effective supervisory principles, practices, and techniques;

relevant policies, procedures, state and federal regulations; program development, evaluation, and human resource management; leadership, motivation and performance evaluation; student development theory and sensitivity to issues and needs of students from low‑income, diverse ethnic and cultural backgrounds; computer office systems and technology (Microsoft Office Suite, Google Apps).

Skills and Abilities:

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