Senior Digital Marketing Analyst

Overview

This role is responsible for transforming digital from a collection of channels into a cohesive, measurable growth engine that drives awareness, engagement, and qualified demand. You will own how Parsec shows up across digital touchpoints from website and SEO to paid media, email, and social - and ensure these efforts translate into meaningful business outcomes.

Parsec Education is an innovative Educational Technology and Consulting company that aims to improve and transform K-12 education and student outcomes. Our mission is to modernize, evaluate, improve, and standardize the way schools view, interpret, and respond to data. Our vision is to make the world a better place to learn. We hold ourselves to the highest standards and pride ourselves on our core values: partner success, innovation, integrity, student-centered, and humor.

Parsec is seeking a senior, hands-on Senior Digital Marketing Analyst to own and execute our digital demand strategy end to end. This role is responsible for transforming digital from a collection of channels into a cohesive, measurable growth engine that drives awareness, engagement, and qualified demand. You will own how Parsec shows up across digital touchpoints from website and SEO to paid media, email, and social - and ensure these efforts translate into meaningful business outcomes.

This is a player role, not a people manager. The ideal candidate is highly experienced, execution-oriented, analytically strong, and comfortable owning outcomes without needing heavy direction or training.

Be accountable for digital demand outcomes focused on the right buyers, not just more leads.

• Clearly tie digital efforts to meetings booked and funnel progression
• Build demand around a defined ICP and priority personas, not broad K–12 audiences
• Treat digital as a strategic growth lever aligned to revenue goals, not a collection of tactics

Own the digital funnel from first touch through booked meetings.

• Align targeting, offers, routing, and follow-up so leads reliably convert into meetings
• Continuously improve lead quality, conversion rates, and handoff effectiveness
• Ensure digital demand does not stall or die between marketing and sales

Own paid digital acquisition with meeting conversion as the north star.

• Run and iterate paid campaigns where success is measured by qualified meetings booked, not clicks or impressions
• Build and refine audiences using roles, titles, organization types, and exclusions
• Continuously test creative, offers, and landing pages to improve meeting conversion rates

Execute digital demand in close alignment with account-based and outbound motions.

• Support account-based plays using account lists, persona-specific messaging, and intent signals
• Create “surround sound” across ads, email, content, retargeting, and events to warm the right accounts
• Coordinate closely with SDRs and AEs to ensure digital efforts drive real conversations

Use data and experimentation to improve demand quality and efficiency over time.

• Establish clear reporting that shows how digital activity drives meetings booked
• Run ongoing tests to improve targeting, conversion, and cost per meeting
• Translate performance insights into clear recommendations and action

• Digital demand performance and contribution to meetings booked
• Website and funnel conversion health
• Channel effectiveness and optimization
• Clear visibility into what’s working and why

• 6+ years of experience in digital, demand generation, or growth marketing roles
• Proven track record owning and executing multi-channel digital programs
• Experience carrying or supporting booked demos and/or pipeline targets
• Strong hands-on experience with:
  • Website optimization and CRO
  • Paid media platforms
  • SEO strategy and execution
  • Lifecycle and email marketing
  • Analytics and performance reporting
• Comfortable working independently in a…