Senior Growth Marketer

About Handshake

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full‑time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

• Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
• Work hand-in-hand with world‑class AI labs, Fortune 500 partners and the world’s top educational institutions
• Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
• Build a massive, fast‑growing business with billions in revenue

Handshake is expanding into AI research and development, building a world‑class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting‑edge AI through specialized research, model evaluation, and domain‑specific applications.

We’re looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well‑supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

• Develop and implement growth strategies to expand our AI research community of graduates.
• Create and execute multi‑channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
• Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
• Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
• Manage and grow our presence on platforms such as Linked In, Twitter, and research‑focused forums.
• Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
• Leverage SEO best practices to improve visibility and searchability.

• 6+ years of experience in growth/performance marketing, preferably to technical or academic audiences.
• Strong understanding of digital marketing channels, including SEO and paid acquisition (e.g. Linked In, Meta, Google ads).
• Efficiently managed at least a 7‑figure budget across a minimum of 2 paid marketing channels (e.g. Meta and Google ads).
• Proficiency in analytics tools such as Google Analytics and in SQL.
• Excellent written and verbal communication skills.
• Ability to work independently and thrive in a fast‑paced, remote environment.
• Passion for AI research and fostering academic communities is a plus.

• Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

• 🎯
  Ownership: Equity in a fast‑growing company
• 💰
  Financial Wellness: 401(k) match, competitive compensation, financial coaching
• 🍼
  Family Support: Paid parental leave, fertility benefits, parental coaching
• 💝
  Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
• 📚
  Growth: $2,000 learning stipend, ongoing development
• 💻
  Remote & Office: Internet, commuting, and free lunch/gym in our SF office
• 🏝
  Time Off: Flexible PTO, 15 holidays + 2 flex days
• 🤝
  Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at

Compensation Range: $148K - $185K