Media Director

Fresno, United States | Posted on 12/02/2024

• Work Experience Minimum 10 years of experience in media planning and buying, with at least 5 years focused on digital media.
• City Fresno
• State/Province California
• Country United States

Job Title
:
Media Director

Skills
:

Knowledge of SEO and SEM best practices.

Familiarity with content marketing and how it integrates into media strategies.

Experience with programmatic advertising platforms

About Company / Opportunity
:
We are a full-service digital advertising agency dedicated to helping brands thrive in today’s dynamic and ever-evolving digital landscape. With a passion for innovation and a results-driven mindset, we specialize in creating data-driven, performance-oriented campaigns that connect businesses with their target audiences in meaningful and impactful ways.

Founded on the belief that every brand has a unique story, we combine creativity, technology, and deep market insights to craft personalized digital marketing strategies that drive measurable growth. From cutting-edge programmatic advertising and paid search to social media campaigns and content marketing, our team of digital experts delivers customized solutions that align with our clients’ business goals.

Strategy Development: Lead the development and execution of integrated media strategies, with a focus on digital channels (paid search, display, social, programmatic) to maximize reach and ROI.

Media Planning & Buying: Oversee the planning, buying, and execution of all media campaigns, ensuring alignment with brand objectives and target audience.

Digital Media Expertise: Utilize deep knowledge of digital platforms, including Google Ads, Facebook, Instagram, Linked In, and programmatic tools, to optimize media placements and drive conversions.

Performance Optimization: Analyze media performance data across all channels, providing actionable insights and recommendations for ongoing optimization and campaign effectiveness.

Budget Management: Manage the media budget, ensuring cost efficiency and maximum impact of media spend. Develop and monitor media forecasts, and adjust plans based on performance metrics.

Cross-Functional Collaboration: Work closely with internal teams (marketing, creative, analytics) and external media agencies to align media strategies with overall marketing and business goals.

Trend Analysis: Stay ahead of industry trends and emerging media technologies, integrating innovative solutions into the overall media strategy.

Team Leadership: Lead, mentor, and develop a team of media professionals, fostering a culture of collaboration and excellence.

Minimum 10 years of experience in media planning and buying, with at least 5 years focused on digital media.

Proven success in managing large-scale digital media campaigns across multiple channels (e.g., display, social, paid search, video).

Strong analytical skills with the ability to interpret complex data and optimize campaigns based on performance insights.

Experience with media budgeting and forecasting, ensuring efficient use of resources.

Exceptional leadership and team management abilities.

Expertise in media analytics tools such as Google Analytics, Double Click, and similar platforms.

Excellent communication and presentation skills, with the ability to collaborate across departments and present insights to senior leadership.

Bachelor’s degree in marketing, communications, or a related field.

Experience with programmatic advertising platforms.

Knowledge of SEO and SEM best practices.

Familiarity with content marketing and how it integrates into media strategies.