Social Media Specialist

Job Type

Full-time

Description

PURPOSE

The Social Media Specialist develops and executes iLove To Create 's organic social strategy, social commerce, and content calendars across all owned channels to grow audience engagement and brand visibility. This role oversees influencer and creator partnerships while developing comprehensive strategies that incorporate competitor research, platform analysis, messaging, and audience segmentation. The specialist tracks and analyzes key performance metrics including traffic, engagement, and ROI to optimize effectiveness and drive business results.

POSITION ACCOUNTABLE FOR THE FOLLOWING KEY RESULTS

• Performs key job duties while upholding the Company's Mission & Guiding Principles.
• Owns strategy, publishing, and performance across core platforms (Instagram, Tik Tok, Pinterest, Facebook, You Tube), with a focus on short-form video, UGC, and engagement
• Monitors trends, platform updates, and competitor activity to guide creative and strategy
• Integrates social SEO strategies to optimize discoverability and audience reach through keyword research
• Leads all influencer, creator, and PR partnerships, including outreach, briefs, contracts, content reviews, and rights management
• Manages affiliate and ambassador programs, ensuring deliverables, assets, and timely payment
• Prepares and ships PR boxes and influencer kits to support content creation and retail initiatives
• Utilizes AI-assisted tools for content ideation, audience insights, and workflow optimization while preserving human-led creativity and brand authenticity
• Builds and manages a content calendar aligned to marketing campaigns, retailer needs, and product launches
• Distributes content for use across web, email, e-comm, and paid channels
• Collaborates with retail and brand partners to support joint marketing and placements
• Establishes social listening protocols to monitor brand sentiment, identify emerging trends, and enable rapid response to opportunities and issues
• Tracks KPIs including follower growth, engagement rates, traffic, and ROAS, translating insights into actionable strategy refinements
• Owns UTM tracking to measure campaign performance, referral traffic, and content effectiveness
• Serves as community manager across key channels, engaging directly with creators and customers to build brand loyalty
• Partners with Brand, Paid Media and Creative teams to assist with content
• Supports brand strategy and cross-functional business goals
• Attends duties as assigned in support of the future growth and success of iLove To Create
• This job profile is subject to change with/without advance notice due to the business needs

TALENT PROFILE

• 2-4 years managing branded social channels and leading creator partnerships
• Proven ability to grow audiences and drive engagement across Instagram, Tik Tok, Pinterest, You Tube and Facebook
• Skilled in briefing creators, managing contracts, and securing content rights
• Strong understanding of social commerce, affiliate marketing, and UGC strategy
• Confident managing content calendars, KPIs, and reporting tools
• Comfortable collaborating cross-functionally with internal and client-facing teams
• Excellent written communication and community management skills
• Highly organized, deadline-driven, and responsive to trends and platform updates

BEHAVIORS AND PERSONAL ATTRIBUTES

• Bold, high-energy presence with a creative edge and bias for action
• Fearless in pitching ideas, testing content, and pushing creative boundaries
• Resourceful problem-solver with a self-starter mindset
• Organized and detail-driven, with strong follow-through
• Adaptable communicator with sharp writing skills and audience intuition
• Team-oriented collaborator who thrives cross-functionally
• Trend-obsessed and fluent in digital, social, and the creator economy
• Comfortable juggling multiple priorities in a fast-paced environment
• Passionate brand advocate with a deep understanding of audience and voice

Requirements

EDUCATION and/or EXPERIENCE

• Bachelor's degree in marketing, Communications, or related field preferred
• 2-4 years of experience managing social media, influencer partnerships, or digital content for consumer brands
• Experience working cross-functionally with…