Education Marketing Specialist, Science Center

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging makes it a special place for students, faculty, and staff, who are among the most talented and accomplished anywhere, including Nobel laureates, Pulitzer Prize winners, and Mac Arthur Fellows. Since our founding in 1868, we have been an engine for innovation - driving intellectual, economic, and social progress that benefits California, the U.S., and beyond.

Together, we change the world.

At Berkeley, the best careers are built on a foundation of continuous learning and growth. We actively support professional development by providing all full-time staff employees with at least 80 hours of paid time per year and provide space for supportive colleague communities via numerous employee resource groups.

We invite applicants who are inspired by our Principles of Community and who are eager to be part of our exciting Strategic Plan, which charts Berkeley's next era of excellence.

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The Greater Good Science Center at UC Berkeley (GGSC) studies the psychology, sociology, and neuroscience of well-being and teaches skills that foster a thriving, resilient, and compassionate society. Since 2001, it has served as a bridge between scientists and the public, turning research findings into practical resources for social and emotional well-being.

We are seeking a part-time (50%) Education Marketing Specialist to support our mission of building kinder, happier schools and classrooms where everyone belongs. The ideal candidate will have a strong background in mission-driven marketing, metrics, content creation, and cross-functional collaboration.

The primary responsibility of the Education Marketing Specialist is to develop and execute marketing strategies to promote Greater Good Education's (GGE) various offerings, especially to meet registration and engagement goals in GGE's professional learning programs, such as our communities of practice.

The Education Marketing Specialist will focus on strategizing, designing, and packaging multimedia marketing content for outreach to PreK-12 schools and districts, educational organizations, ministries of education, and beyond, and on analyzing the impact of GGE marketing campaigns. Their work will help connect schools with the GGE's evidence-based resources and create meaningful pathways for educators, schools, and districts to enroll in or adopt GGE programs.

Under the supervision and guidance of the Education Director, this position will collaborate closely with the education team to grow and sustain enrollment numbers in Greater Good Education communities of practice, grow new GGE initiatives, increase overall engagement with GGE, draw on data from marketing campaigns to inform GGE's overall marketing plan, and make a lasting impact on the well-being of school communities.

The First Review Date for this job is September 29, 2026. Applications will continue to be considered through October 2.

• Design and execute promotional campaigns (email, social, paid) to drive registration for Greater Good Education (GGE) communities of practice and other education programs, in coordination with the Director of Education Partnerships and the Communications Specialist.
• Monitor enrollment and engagement data across marketing campaigns to inform updates to the marketing plan and to provide summaries for reports to funders.
• Build and manage a quarterly registration-focused marketing funnel for Greater Good Education communities of practice.
• Create sales materials-one-pagers, program overviews, pitch decks-that the Director of Education Partnerships can use in district and partner conversations.
• Create and manage branding and creative for education program offerings and collateral, aligning with GGSC brand guidelines and working with the GGSC's marketing team, designers, copywriters, and consultants as needed.
• Promote new Greater Good Education (GGE) articles and practices, and repurpose existing content - videos, articles, and other materials - into new formats (e.g., clips, social posts, newsletter features, blog posts) to extend the program's reach and maximize its impact across channels. (As time allows)
• Support strategy for GGE newsletters, social media channels, and advertising campaigns,…