Marketing Strategist and Administrative Assistant

Fresno Pacific University is seeking a highly organized, proactive, and detail-oriented Administrative Assistant to support the Vice President of University Marketing and Communications. This role is integral to the smooth functioning of the department and will involve a wide range of administrative, clerical, and project-based tasks. The Administrative Assistant is responsible for anticipating needs and coordinating matters related to the running of the division for the Vice President of University Marketing and Communications (VPUMC).

This position will work with minimal supervision, provide support for project management and key administrative level clerical assistance for the Department of University Marketing and Communications.

In addition, this role will also serve as a marketing strategist and will coordinate the execution of annual marketing and communication plans as well as coordinate projects from other assigned FPU departments. They will assist with the development of marketing plans and shall coordinate the development of marketing and promotional materials, writing and managing multi-tier digital communication sequences, coordinating content development (including photo and video), managing content on the website, and developing and executing social media plans.

• Support logistical coordination for divisional projects, including scheduling appointments and meetings, reserving rooms, and resolving scheduling conflicts.
• Assist the VP in coordinating key projects, including coordinating staff and internal resources, coordinating project processes, monitoring progress and deadlines, and attending project related meetings as needed.
• Create and maintain systems and routines for the effective running of the respective divisions, including coordination of file sharing, file naming conventions, and necessary communication to the division.
• Arrange and prepare for meetings, distribute necessary meeting materials, maintain minutes of meetings for VPUMC and keep track of action items.
• Coordinate and create correspondence, draft letters and communications for a broad range of audiences and assist with follow-up communications for the VPUMC
• Schedule and coordinate divisional meetings, including content development and assisting in visual presentations.
• Assist the VP with preparation of presentations and slide decks; gather, analyze, and organize requested data.
• Prepare and submit credit card reports monthly for the VP.
• Coordinate travel plans and accommodations for the division, including approved conference registrations.
• Assist in the development of the divisional budget and coordinate the budget process with all budget managers.
• Provide support at university events including but not limited to commencement, convocations, holiday related events and others as needed.
• Foster collaborative relationships with other departments across campus and serve as a direct liaison between the Vice President and other departments, offices, and schools throughout the university.
• In collaboration with the Director of Communications and Director of Enrollment Marketing, coordinate the development of new marketing materials and the creation of new graphics, including project management, writing copy, collaborating on design, and coordinating photo and video shoots.
• Coordinate the development and maintenance of, and/or write content for webpages, direct mail, email, social media, and event campaigns for all assigned clients.
• Track marketing and solicitation projects (including print, social media, and email) to avoid overlap in communications and to ensure timely completion of projects.
• Track and record marketing and solicitation expenses and report these to appropriate staff regularly.
• Track the response rates of various marketing and solicitation digital campaigns and report the data to campaign managers.
• Demonstrate a commitment to serving and inspiring students and colleagues in a context of a Christian University, integrating your Christian faith into your role and responsibilities.
• Embrace the mission, vision, and values of Fresno Pacific University, affirm the FPU Faith Expectations, and support the ideals and practices articulated in "The Fresno Pacific Idea".
• Uphold and advance Fresno Pacific University’s commitment to Christ-centered higher education, holistic student development, and serving diverse communities.
• Complete tasks timely with work that is comprehensive, complete, and accurate
• Communicates clearly, listens attentively, and seeks to…