Northern California Regional Sales Manager

The Gold Bar Spirits Company Inc.
· Northern California (Remote/Field)
· Full-time

Pay Range: $90,000 – $130,000 per year + bonus + benefits

The Gold Bar Spirits Company Inc. is seeking a results-driven Northern California Regional Manager to own sales execution across Key On-Premise and Off-Premise Independent accounts throughout the territory. You'll also support Regional Chain accounts and major chain activations as required — serving as a boots-on-the-ground champion for the entire Gold Bar portfolio. Reporting to the VP of Sales, you'll be the primary liaison with SGWS distributor field teams, driving brand-building execution and point-of-purchase wins across Northern California.

• Serve as the primary contact for SGWS distributor field-level teams across Northern California.
• Partner with the VP of Sales to develop and deploy distributor sales plans, programs, and incentives.
• Collaborate with the National Merchandising Manager to build best-in-class incentive and merchandising programs that maximize consumer awareness for Gold Bar brands across independent accounts.
• Champion On-Premise and Off-Premise Independent Retail efforts to win at the point of purchase for the full Gold Bar portfolio.
• Drive backbar placements, drink list features, and on-premise activations across key accounts.
• Manage Regional Chain account priorities and support major chain activations as required.
• Manage account, customer, and channel priorities alongside distribution targets.
• Manage national and local POS consistent with brand merchandising standards.
• Measure and evaluate sales program performance; deliver actionable feedback to key internal stakeholders.
• Train, motivate, and hold distributor sales and merchandising teams accountable to maximize brand-building efforts.
• Develop Individual Growth Plans aligned with Gold Bar's broader development strategy.
• Help implement, monitor, and manage Gold Bar On-Premise Sales Training Programs in partnership with the VP of Sales.
• Collaborate with the Gold Bar sales team to share best practices and ensure consistency in programming execution.
• Connect with external contacts including distributors, customers, and demo agencies.
• Represent the Gold Bar brand with excellence at consumer events.

• 5+ years of beverage alcohol or consumer products sales experience, with demonstrated success in On-Premise and Off-Premise channels in California.
• Bachelor's degree preferred; equivalent professional experience considered.
• Solid knowledge of the three-tier distribution system and the Northern California market.
• Proven ability to build and maintain strong relationships with SGWS distributor partners, key regional accounts, and internal stakeholders.
• Experience supporting Regional or National Chain account activations.
• Strong leadership, coaching, and sales training capabilities.
• Collaborative team player who prioritizes the broader Gold Bar business over individual territory metrics.
• Clear, candid communicator — confident as a brand spokesperson at consumer events.
• Business acumen: able to interpret financial data, manage a budget, and drive sales and marketing growth while building brand equity.
• Analytical thinker with the ability to prioritize data, identify solutions, and commit to action.
• Proficient in Google Workspace (Gmail, Docs, Sheets, Slides) and Microsoft Office (Word, Excel, PowerPoint).
• Valid California driver's license required.
• Ability to lift up to 60 pounds as a regular part of the role.

In accordance with the California Pay Transparency for Pay Equity Act (SB 1162), the pay scale for this position is $90,000 – $130,000 annually, commensurate with experience. The Gold Bar Spirits Company Inc. also offers health, dental, 401k and car/phone allowances.

The Gold Bar Spirits Company Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other characteristic protected by applicable law.