Director of Corporate Partnership Sales & Activation

Director of Corporate Partnership Sales & Activation

Department: Sales
Reports To: GM
FLSA Status: Salaried, Exempt

Legends Global, the premier partner to the world’s greatest live events, venues and brands, provides management services for Save Mart Center, a 15,000-seat multipurpose arena owned by California State University, Fresno.

The Director of Corporate Partnership Sales & Activation will plan, direct, and implement sponsorship sales. The Director will focus on cultivating new sponsorship business for Save Mart Center, in addition to maintaining and growing the current client base and ensuring client satisfaction. The ideal candidate will have a passion for sales, team leadership, excellent communication skills, a client-focused mentality, strong work ethic, and an ability to balance many tasks in a fast-paced environment.

• Establish and deliver on sponsorship sales goals to increase and improve the Save Mart Center’s profitability while driving annual recurring net revenues.
• Develop and execute sales plans and programs, both short- and long-range, to ensure growth and expansion of revenues.
• Research, analyze and monitor financial, technological, and demographic factors to maximize market opportunities.
• Develop and recommend pricing strategies that drive sustainable, profitable growth in sponsorship over the short, medium and long run.
• Prepare bi-weekly reports on sales revenue pipeline and projections.
• Utilize the company’s preferred CRM platform to identify best contacts, strategies, and solutions for prospective sponsors.
• Conduct market analysis and devise strategies for generating new business.
• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits while maintaining client satisfaction.
• Prepare and deliver oral presentations internally and externally as appropriate.
• Work extended and/or irregular hours, including nights, weekends and holidays, on occasion.
• Other duties as assigned.

No supervisory responsibilities at this time, but the successful individual may grow and expand the department over time.

To perform this job successfully, the individual must be able to perform each essential duty. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to travel via air and auto.
• Maintain a productive, team-oriented relationship with staff, clients and client agencies.

• Bachelor’s degree in marketing, business administration or a related field from an accredited four-year college or university.
• Minimum of five (5) years in venue, property or rights holder sponsorship sales, or an equivalent combination of education and experience.

• Knowledge and experience in the principles, practices, and terminology of sponsorship sales.
• Strong written and oral communication and presentation skills; ability to listen attentively and adapt messaging to different audiences.
• Proven ability to drive a sale from prospecting through closing, including managing high-level negotiations with C‑suite executives and securing large-dollar sponsor ships.
• Actively listen to client needs, ask clarifying questions, and translate insights into tailored sponsorship solutions aligned with clients’ business objectives.
• Ability to solve practical problems and manage complex variables in selling and servicing sponsor partners.
• Proficient with Windows, PowerPoint, Word, Excel, Outlook and related office equipment.
• Follow oral and written instructions and communicate effectively with others orally and in writing.
• Serve as a trusted advisor and ambassador of Save Mart Center and Legends Global, representing the organization with professionalism, credibility and integrity in every interaction.
• Organize and prioritize work to meet deadlines; work effectively under pressure and within stringent schedules.
• Build and maintain long-term, consultative relationships with senior-level decision makers to secure high-value, multi-year sponsorship agreements.
• Maintain effective working relationships with all stakeholders including clients, agencies and employees.
• Exceptional interpersonal skills with the ability to represent the company’s values and brand consistently in client and community settings.
• Work independently, exercising judgment and initiative.
• Remain flexible and adjust to situations as they occur.

Base salary of $68,640–85,000 plus commission plan. Position is bonus eligible.

Legends Global is an Equal Opportunity/Affirmative Action Employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.