Senior Marketing Director

Overview

About Heraeus. Making displays foldable? Helping hearts beat with medical innovations? Or breathing new life into precious metals? As a family-owned global technology group we help our customers to always being one step ahead. About Heraeus Medevio. Together we improve lives. At Heraeus Medevio, we bring lifesaving and life-changing medical devices to market through partnerships with medical device manufacturing companies. Backed by Heraeus Group, we are committed to the growth of our teams and organization by providing an open space for open minds.

To reach our vision of improving 100 million lives every year, we foster a culture of curiosity that thrives on challenge, continuous learning, growth, and the opportunity to try new things. With sites in the United States, European Union, and Asia, and over 2,200 employees worldwide, together, we will meet tomorrow's challenges today.

Position Summary

The Senior Marketing Director leads global marketing strategy and execution to drive brand awareness, customer engagement, and business growth. This role oversees integrated marketing and external communications, ensuring consistent and compelling messaging across all customer and market facing channels, including digital, content, and events. As a champion of customer experience, the Senior Marketing Director leads and partners cross functionally to shape and optimize the end-to-end customer journey, strengthening relationships, loyalty, and commercial impact.

This position is based out of the Fridley, MN location, with domestic and international travel up to 20%.

• Develop and implement a comprehensive global marketing strategy and execution plan aligned with business goals and growth priorities.
• Partner with senior leadership, Commercial and Global Leadership Teams to integrate marketing into overall business and long-term strategy.
• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, print, social media, and events.
• Lead strategy and execution for customer visits, education events, and trade shows to support brand visibility, relationship building, and pipeline development.
• Development of marketing collateral, including case studies, presentations, website content, sales tools, and campaign assets, ensuring consistent external messaging.
• Lead brand strategy and equity, ensuring consistency across messaging, design, and customer experience touchpoints.
• Partner with Market and Business Insights to leverage market research, competitive intelligence, and customer insights to inform marketing strategy and communications.
• Champion and lead a global Customer Experience (CX) transformation to establish service excellence and customer empathy as foundational organizational behaviors, strengthening the customer journey and driving retention, pipeline growth, and new business development.
• Drive continuous improvement by identifying new tools, channels, and methodologies to stay ahead of market trends and competitors.
• Establish key performance indicators (KPIs), track performance, and communicate results to assess effectiveness and guide continuous improvement.
• Develop and manage the marketing budget, forecasts, and ROI analysis.
• Support enterprise-wide initiatives related to strategy, customer-focus education, and pipeline development.
• Other duties may be assigned as required.

• Bachelor degree in Marketing, Business Administration, or related field required; advanced degree preferred.
• Minimum 10 years of relevant progressive marketing experience, including brand and downstream commercial marketing roles.
• Minimum 5 years in senior leadership overseeing teams, budgets, and strategy.
• Demonstrated success developing and executing integrated marketing strategies and campaigns that drive business growth.
• Preferred experience in healthcare, life sciences, medical devices, B2B, and/or marketing agency or consultancy environments.
• Proven ability to lead, influence, and collaborate effectively across all organizational levels, including senior executives.
• Strong strategic and creative thinking skills, with the ability to adapt to evolving market dynamics and customer needs.
• Deep understanding of digital marketing channels, including e-mail, web, social media, and marketing automation tools.
• Data-driven mindset with proficiency in marketing analytics and performance measurement to inform decision-making.
• Strong project and portfolio management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to clearly articular strategy and messaging to diverse stakeholders.
• Flexible, self-directed work style with the ability to operate effectively at both strategic and hands-on execution levels.
• Willingness and ability to travel up to 20%, including occasional international travel.

Compensation and benefits:
Medevio is committed to providing…