Commercial Marketing Manager, Broadband Customer Management

Responsibilities

• Leverage advanced data analytics and business intelligence to develop actionable recommendations that directly inform Fiber customer migration and lifecycle strategy. Translate complex internal and external data sets into clear, decision‑ready insights for leadership.
• Model business impacts and develop rigorous business cases for strategic initiatives, including price plan recommendations, feature launches, and segment‑specific offers. Build high‑quality financial models and validate assumptions through data analysis.
• Execute comprehensive broadband customer marketing plans in close partnership with pricing, finance, operations, supply chain, product management, analytics, and consumer insights. Ensure flawless execution of customer‑facing programs through strong cross‑functional collaboration.
• Identify targeted opportunities through segmentation of the customer base, competitive landscape analysis, and business performance data. Provide strategic recommendations on offers and programs to acquire and retain broadband customers.
• Collaborate with Finance and planning teams to drive successful steering of quarterly subscriber and revenue outcomes, managing forecast accuracy and performance to plan.
• Collaborate with marketing partners to develop customer journeys and communications based on data‑driven customer segmentation and lifecycle insights.
• Perform other duties and projects as assigned by business management as needed.

• Advanced Data & Business Analytics – Demonstrated ability to analyze large, complex data sets, connect findings to business outcomes, and recommend strategic action.
• Financial Acumen / Business Case Development – Knowledge of financial drivers and experience managing return on investment objectives; ability to develop high‑level financial models and review quarterly forecasts and budgets.
• Target Setting and Results Measurement – Lead planning cycles in a fast‑paced, highly competitive industry with measurable KPIs and rigorous performance tracking.
• Strategy Development – Experience defining and leading marketing strategies grounded in data and customer insights.
• Presentations & Storytelling – Strong communication skills by presentation, written, and verbal methods, synthesizing complex analytics into a clear, cohesive story for senior audiences.
• Telecommunications / Internet Experience – Deep understanding of broadband, voice, and data services and products.
• Cross‑Functional Leadership – Influence, lead, and coach cross‑functional teams and champion new concepts and ideas.
• Go‑to‑Market Strategy – Experience defining and executing go‑to‑market strategies.

• Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience.
• 4+ years of marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
• Analyzing customer, business, and industry data to drive business performance; proficiency with data analysis tools, dashboards, and reporting platforms.
• Business case development and financial modeling to support strategic recommendations.
• Driving strategy cross‑functionally across large, matrixed organizations.
• At least 18 years of age.
• Legally authorized to work in the United States.

Base Pay Range: $84,200 - $151,900

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

Full and part‑time employees have access to the same benefits when eligible, including medical, dental, vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off, and up to 12 paid holidays (about 4 weeks for new full‑time employees and about 2.5 weeks for new part‑time employees annually). Additional benefits include paid parental and family leave, family building benefits, backup care, enhanced family support,…