National Account Executive - HEB

Overview

We are seeking a high-performing, strategic National Account Executive (NAE) to lead our H-E-B business across both Warehouse Direct (WD) and Direct Store Delivery (DSD). This role owns the end-to-end commercial relationship and is responsible for delivering accelerated growth while aligning to H-E-B’s culture of partnership, innovation, and customer-first thinking. This position specifically leads our WD Juice and Sauce business and oversees H-E-B’s Better For You Beverages and Healthy Living portfolio
—requiring strong category understanding, strategic vision, and executional excellence. As the primary point of contact, you will operate as a trusted partner to H-E-B, balancing strategic planning with flawless execution. This role requires strong ownership, cross-functional leadership, and a deep commitment to delivering solutions that create value for both H-E-B and our business. The ideal candidate can be located in Frisco, TX or San Antonio, TX.

• Own and deliver the Annual Operating Plan (AOP) across WD Juice & Sauce and DSD beverage businesses
• Manage full P&L responsibility including revenue, trade investment, and profitability
• Identify and execute opportunities across Better For You Beverages and Healthy Living categories
• Drive disciplined trade and promotional ROI while accelerating top-line growth
• Continuously monitor performance and proactively adjust to exceed targets
• Lead H-E-B Customer Strategy
• Develop and execute joint business plans aligned to H-E-B’s growth priorities
• Build insight-driven selling stories grounded in shopper, category, and market data
• Lead strategy across WD Juice & Sauce and Better For You/Healthy Living segments
• Bring forward proactive, innovative solutions that support H-E-B’s leadership in health-forward offerings
• Anticipate customer needs and act with a solutions-oriented mindset

• Lead integration of Warehouse Direct and Direct Store Delivery strategies
• Partner with field sales, bottlers/distributors, and operations to ensure strong in-store execution
• Drive excellence in distribution, shelving, merchandising, and display compliance
• Identify gaps and lead continuous improvement across both business models

• Serve as the primary liaison to H-E-B Business Development Managers (including Healthy Living), and leadership
• Build authentic, trust-based relationships aligned to H-E-B’s culture and values
• Influence decisions through data, insights, and a solutions-first approach
• Represent the voice of H-E-B internally to ensure alignment and focus

• Partner with Omni, RGM, Supply Chain, Finance, and Field Sales teams
• Translate strategy into clear, actionable plans across all functions
• Drive accountability and alignment to ensure executional excellence
• Operate with urgency while maintaining strong communication and collaboration

• Salary range $116,100 - $165,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• 5+ years of experience in sales, account management, or commercial leadership roles (CPG or grocery preferred)
• Experience working with H-E-B or similar high-performing grocery retailers strongly preferred
• Experience in beverage, juice, sauce, or health-focused categories preferred
• Proven track record of delivering revenue and profit growth across complex accounts
• Experience managing Warehouse Direct and/or Direct Store Delivery business models
• Strong financial acumen with P&L ownership and trade spend management
• Excellent communication and presentation skills
• Proficiency in Excel and Power Point

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