Director of DSD Digital Sales Excellence

Job Overview

Director, DSD Digital Sales Excellence - Frisco, TX

Reporting to the VP Analytics & Operations, the Director of DSD Digital Sales Excellence will lead the continued installation of our Modern Sales Professional (MSP) Toolkit for our 2000+ DSD frontline sales team members.

The North Star for this role is to digitally advantage DSD frontline sales associates to sell smarter, service better, and more seamlessly.

Key focus areas: order accuracy, selling with insights, and leveraging image recognition.

• Leverage DSD frontline know‑how, insider feedback, GM mindset, technical and analytical skills to blueprint & drive product enhancements for our Modern DSD Selling Toolkit.
• Experiment with AI to deploy POCs that remove cognitive load, create time to sell, and tailor offerings to local market and store conditions.
• Collaborate with IT and third‑party resources to deliver enhancements, monitor, iterate, and ensure rollout success and value delivery.
• Pivot when material counter‑signals or learnings emerge during the rollout process.

• Shape a winning team and culture.
• Draft and develop the right players using your experience and network.
• Onboard swiftly and ensure clear swim lane connectivity for parallel work streams, maximizing synergy while avoiding costly rework.
• Celebrate successes and iteratively tune the team operating model for impact.

• Advance the underlying modern selling data model and associated analytics as adoption evolves.
• Track behaviors, execution, and financial metrics to prove value, guide necessary changes, and refine approaches using qualitative feedback from super‑users.

• Align upstream and downstream to ensure new initiatives or SOP changes are coordinated.
• Intake stakeholder feedback and pivot as changes are adopted and tuned.
• Secure senior leadership buy‑in for support needed, estimating value to be created, especially before major changes.
• Ensure technology and third‑party partners remain aligned on the what and why, minimizing rework.

• Instill a challenger selling mindset across the ~2000 frontline DSD sales team members.
• Collaboratively strategize the change management plan and evolve it as it is tested in field with change champions and power users.
• Focus on ensuring the MSP toolkit meets frontline needs: sell smarter, service better, and work more seamlessly.
• Engage early with dissenting voices to intake feedback and address concerns.

• Respond to emerging challenges, remove roadblocks, and drive success of the DSD frontline MSP toolkit.

• Salary Range: $155,500 - $175,000 / year
• Benefits (subject to election and eligibility):
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement.
• Annual bonus based on performance and eligibility.

• Must be willing to travel about 50% of the time.
• Bachelor's Degree in a related field.

• Proven experience rolling out new DSD digital tools with a track record of value creation.
• The ability to think strategically, prioritize swiftly, and tactically engage to problem‑solve.
• Expertise in Excel (engineering & finance style) and PowerPoint (consulting style).
• Experience with data management and visualization tools:
  Alteryx, PowerBI, SQL, etc.

• Agility, accountability, urgency – willingness to do whatever it takes to drive modern DSD frontline selling success.
• High emotional intelligence and influencing skills across all organizational levels from senior management to frontline.
• 10+ years of experience, including building & guiding a team, successfully governing third‑party resources, and navigating highly matrixed organizational models.

• Direct DSD experience – especially rolling out tech solutions to frontline sales teams.
• Familiarity with Agile technical development methodology.

• Experience leveraging AI (Co‑Pilot or…