Sr Manager, Commercial Marketing - TFiber

Sr Manager, Commercial Marketing, T-Fiber

This is a hybrid role requiring a minimum of 3 days per week in the office.

• Lead and develop a multidisciplinary team of Senior Commercial Marketing Managers and Data Scientists focused on fiber penetration modeling and ML-driven optimization.
• Foster a high‑accountability, growth‑oriented team culture with emphasis on career development, cross‑functional collaboration, and data‑informed decision‑making.
• Coach team members on GTM execution, commercial strategy, stakeholder management, and translating analytical outputs into actionable business recommendations.
• Set clear priorities, milestones, and performance expectations aligned to quarterly and annual business targets.
• Lead the commercial marketing function for T‑Fiber with ownership of pricing and promotional decisions, segment identification and selection, value proposition definition, and acquisition performance management across consumer segments.
• Oversee offer planning and strategy for the fiber portfolio – guiding the team in developing pricing, promotions, and product positioning (including MRC, CLV, Cap Ex, and tenure modeling) that align with growth objectives.
• Drive full P&L management across the fiber broadband portfolio, with weekly, quarterly, annual, and 5‑year targets and horizon planning.
• Lead quarterly and annual planning against customer targets, load mix, and activating MRC; develop contingencies to ensure delivery of customer targets and consistent share of gross adds.
• Seek and capture opportunities based on competitive landscape, business performance, and customer insights; provide strategic recommendations on offers and acquisition programs.
• Manage offer portfolio performance including tracking of results, market investment budget, competitive wargaming, and developing multiple plan iterations to respond to changes in the competitive environment.
• Own the end‑to‑end GTM strategy for new and emerging fiber markets, from market acceptance through initial penetration targets – developing and continuously refining GTM playbooks that translate corporate strategy into market‑specific launch plans.
• Lead the GTM Readiness process – a structured, cross‑functional launch gate ensuring readiness across Operations, Channels, Marketing, and Reporting before each market goes live.
• Partner with Channel teams to develop and deploy sales enablement programs, training curricula, and incentive structures tailored to fiber market conditions.
• Monitor channel performance in new markets, identifying conversion gaps and deploying targeted interventions to accelerate sales velocity.
• Build and maintain scalable launch infrastructure – templates, checklists, scorecards, and governance rhythms – that support a high‑velocity launch cadence without sacrificing quality.
• Oversee the Fiber Data Science team, guiding prioritization of ML and statistical modeling initiatives – including penetration permutation models, cohort‑level scorecards, and regional cost optimization – ensuring outputs are actionable and tied to commercial outcomes.
• Champion a data‑driven culture across the commercial team, ensuring offer strategy, GTM decisions, and channel investments are consistently grounded in rigorous analysis.
• Translate complex ML outputs and data insights into clear, executive‑ready narratives that inform commercial strategy and leadership decision‑making.

• Bachelor's Degree and 7 years of related work experience, or a combination of education and experience deemed equivalent.
• 7+ years of marketing experience.
• 5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development or sales.
• Strong understanding of fiber, voice and data services and products.
• At least 18 years of age.
• Legally authorized to work in the United States.

Base Pay Range: $121,700 - $219,700;
Corporate Bonus Target: 20%.

The pay range above is the general base pay range for a successful candidate in this role. The successful candidate's actual pay will be based on various factors, such as work location,…