Director, Pricing and Packaging Strategy

Director, Pricing and Packaging Strategy

Do you want to positively impact the revenue growth of a cybersecurity company? Do you enjoy building consensus across teams in a collaborative environment? Do you want to lead and optimize experimentation and testing programs within a subscription-based business? If so, this role might be for you! The Head of A/B Testing & Growth manages all A/B testing across the organization.

You'll partner with Pricing, Marketing, Commerce and Product to guide testing strategy, ensure proper rigor, track all A/B tests, and ensure proper prioritization of all A/B tests. You have a strong track record of successfully running A/B testing teams and are able to drive data-driven decisions that impact the customer experience, revenue growth, and overall business strategy. You'll own the roadmap for experimentation, ensuring that tests are aligned with broader business goals, produce actionable insights, and optimize our pricing, product offerings, and conversion rates.

This is a critical role to advance our testing capabilities, tools, and processes, ensuring we maintain a culture of rigorous experimentation across the organization.

As a senior leader on the Pricing Team, this role sits at the intersection of strategy, analytics, and execution – owning the end-to-end pricing strategy across the entire consumer business. Reporting to the Head of Pricing and partnering closely with executive leaders across Marketing, Retention, Product, and Retail, you'll set the vision and frameworks that govern how we price, package, and promote across every channel and stage of the customer lifecycle – from acquisition through renewal – ensuring strategic coherence while maximizing long-term value.

This role plays a critical part in driving revenue growth, customer acquisition, and customer lifetime value by defining the right offers, the right packages, and the right promotions – at every moment of the customer journey. Pricing is one of McAfee's most powerful growth levers, and you'll lead a rigorous experimentation engine – running A/B and multivariate tests across acquisition, packaging, and renewal – to turn pricing into a continuous source of measurable lift.

You'll lead a high-impact pricing function, influence executive decisions on monetization strategy, and shape how millions of customers experience McAfee – from the first marketing touchpoint, through product packaging, into renewals and win-back, and across our retail ecosystem.

This is a hybrid position located in a hub location of Frisco, TX, San Jose, CA, Newport Beach, CA, or New York City, NY. You will be required to be onsite on an as-needed basis, typically 1-4 days per month. We are only considering candidates within a commutable distance to these locations and are not offering relocation assistance at this time.

About the role:

In this role, you'll set the strategic agenda for pricing across the consumer business and partner with senior leaders across Marketing, Retention, and Product to operationalize it. You'll build the team, frameworks, and analytic foundations that scale pricing decisions across every channel and lifecycle stage, and represent the pricing function in executive forums.

• Own the end-to-end pricing strategy across the consumer business – spanning Marketing (acquisition offers and funnel pricing), Retention (renewal, win-back, and lifecycle pricing), and Product (packaging, bundling, and tiering)
• Partner with Product on packaging, bundling, and SKU strategy – defining how features, tiers, and price points come together to maximize net revenue, conversion, and customer lifetime value
• Partner with Marketing to design acquisition pricing, trial economics, and offer architecture that drives efficient new customer growth, and lead the testing roadmap that informs funnel and landing page strategy
• Partner with Retention to lead renewal pricing, win-back economics, and lifecycle pricing strategy – protecting and growing customer lifetime value across the installed base
• Lead promotional strategy across channels – from acquisition campaigns to retention offers to retail events – setting the guardrails, calendar, and…