Senior Manager, Category Commercialization & Channel Strategy

Key Areas of Focus

Commercial planning, category assortment, innovation commercialization, and category sales growth strategy.

• Support the Director Category Commercialization & Channel Strategy with daily workload and projects.
• Lead AOP initiatives/projects, executional tracking and alignment of category activities.
• Collaborate with Brand, Supply Chain, Consumer/ Shopper Insights, Marketing, RGM and Category Management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories.
• Shepherd the commercialization efforts for new product innovation as well as retail account‑specific product or package innovation, ensuring retail readiness and launch excellence.
• Develop and execute channel priorities that define sales priorities, looks of success and KPIs while driving organizational alignment.
• Represent the full category commercial perspective in all discussions/decisions across the enterprise.
• Identify strategic opportunities by channel and facilitate critical cross‑functional linkages.
• Track in‑year performance and determine tactical changes or additions to the commercial programming to address AOP goals.
• Provide ongoing leadership and support for company‑wide and sales‑specific meetings, e.g., WD Hot & Cold Webinar, NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, etc.

• Minimum 5 years’ experience in Sales, Marketing, and/or Commercial leadership.
• Experience in consumer goods or retail products strongly preferred; beverage/ snack industry knowledge is a plus.
• Bachelor’s degree from an accredited US or international university; MBA preferred.
• Commercial strategy or Channel strategy development experience preferred.
• Ability to partner across multiple levels and functions of an organization to drive improvement in business performance.
• Strong problem‑solving skills and the ability to learn and adapt quickly.
• Self‑motivated and driven with the ability to lead thinking and deliver results in a fast‑paced and changing environment.
• Tolerance for ambiguity and the ability to resolve complex issues with clear commercial‑centered solutions.
• Excellent oral and written communication skills.
• Demonstrated track record of driving sustainable results and problem solving.
• Outstanding collaboration skills, with a proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations.
• Team player with a "can do" attitude.