Social Media Lead Frisco, TX

Dude Perfect isn’t just a You Tube channel, we’re a global sports and entertainment powerhouse. We operate at the absolute peak of digital engagement, with follower growth and view counts that consistently outpace the most iconic sports franchises on earth. From legendary trick shots to massive live tours, we’re in the business of delivering unforgettable moments to a trusted community of over 100 million followers worldwide.

We don’t just follow the cultural conversation; we drive it. We’re currently building a world class social media team to redefine what an iconic digital presence looks like.

We’re looking for the absolute best storytellers in the game: digital natives who are obsessed with creator culture, live for the rush of a viral hook, and have the creative guts to help us build the next era of Dude Perfect across every platform.

If you want to cook the most engaging content with the coolest people for one of the biggest sports and lifestyle brands on the planet… all out of one of the greatest HQs in the world, you’re in the right place. LET’S GO!

We are looking for a Social Media Lead to serve as the operational powerhouse and creative tactician behind our global footprint. Reporting to the Head of Social, you will be the "General" on the ground, the bridge between high-level brand strategy and relentless execution.

Forget 'managing' social media; we’re looking for an relentless owner who treats every upload like a championship game. You are responsible for the output, quality, and performance of one of the world’s most valuable creator brands. You will own the tactical roadmap for YT Shorts, Tik Tok, IG, Snap, X/Twitter and emerging platforms, ensuring that every piece of content - from a 15-second Tik Tok to a global brand partnership, is a generational banger.

This role isn't about checking boxes on a content calendar... we’re looking for someone who refuses to settle for good enough and is constantly leveling up themselves & the team to bring Dude Perfect into a new prime.

• You’re a creative scientist. You live on the FYP and Reels, but you don't just "see" trends; you deconstruct them. You understand the "why" behind a viral hook.
• You thrive in the fast-paced world of creator culture and can navigate a high-speed production set, aligning multiple departments, and keep the talent hyped... all while keeping the posting schedule on track.
• You don’t wait for a briefing to act. When you spot a gap in the calendar or a dip in the data, you’ve already diagnosed the 'why' and pivoted the team toward a solution before the meeting even starts.
• You're a master of tone, you can learn and translate "Dude Perfect" into every platform’s native language without losing our soul.
• You are as comfortable mentoring a junior editor as you are presenting a high-level strategy to executive stakeholders.
• You don't just watch DP; you understand the mechanics of digital storytelling, retention hooks, and what makes sports content go viral in 2026. You know that the first 3 seconds of a video are the difference between a "win" and a "loss."
• You are incredibly personable, able to build trust with talent and keep multiple departments moving in the same direction.

• Oversee the day-to-day management and execution of the Dude Perfect social presence across all primary platforms.
• Directly manage and inspire a growing team of producers, editors, and coordinators to maintain a best-in-class output.
• Lead the social strategy for our largest brand partnerships and tentpole events, ensuring the DP voice remains authentic while delivering measurable ROI.
• You’re the social glue between creative, partnerships, and talent. You’re in the room and in the weeds to ensure social-first thinking is priority in every project. You speak the language of an editor and the vision of a brand partner to make sure our output is elite.
• Collaborate with our strategy & insights team to analyze performance data to refine our approach, identifying new opportunities for audience expansion and community engagement.
• Set and maintain the creative bar for every post, ensuring technical excellence and brand…