Product Manager, Agentic Content Platforms

Product Manager, Agentic Content Platforms

The Product Manager, Agentic Content Platforms is part of a new technology focused team within Marketing sitting at the intersection of Marketing, Tech, and AI. They will lead the product strategy and roadmap, to deliver and scale next-generation AI generative content and automation. These products will be co-developed with partners, leveraging large language models and agentic frameworks to orchestrate multi-step workflows across copy, images, and motion/video, including ideation, generation, editing, versioning, and delivery across packaging, digital, shelf and media.

Operating as the voice of the marketer, this leader aligns cross-functional stakeholders around durable, scalable product outcomes while setting vision, guiding teams, and aligning Marketing, Content, IT, and agency partners around durable product outcomes.

• Develop, socialize, and own a multi-year product vision, strategy, and roadmap for agentic content platforms, aligned to marketing and business outcomes.
• Deliver enterprise efficiencies and performance improvements in content creation to support digital shelf and personalized storytelling at scale.
• Drive collaboration across Marketing, IT, Data, Legal, and external agency partners to align requirements, manage risk, and accelerate delivery in a matrixed environment.
• Partner cross-functionally to build an agentic framework across data governance, skills, agents, and playbooks to leverage intelligence and scale adoption.
• Build rapid prototypes and proofs of concept using available AI toolsets (APIs, low-code platforms, and agent frameworks) to validate feasibility, UX, and value before scaling.
• Establish the foundation for GenAI and agent-enabled content automation, partnering with Content Platforms, Data Science, Engineering, and partner teams to scale autonomous and semi-autonomous workflows.

• Establish clear objectives, success metrics, and prioritization frameworks to balance near-term value delivery with long-term platform vision.
• Translate rapidly evolving AI capabilities into enterprise-ready product features through agile iteration, hypothesis-driven experimentation, and continuous evaluation/testing to balance speed with enterprise scale.
• Communicate product strategy, progress, and outcomes clearly to senior leaders and executive stakeholders.
• Manage platform dependencies, architectural considerations, and vendor partnerships to ensure seamless integration between adjacent platforms (e.g., DAM, PIM, CMS, activation).
• Partner with Product Managers and Marketing Operations and agency leaders to standardize ways of working with appropriate flexibility across brands and teams.

Salary range $96,800 - $140,000. Actual placement within the compensation range may vary depending on experience, skills, and other factors. Benefits, subject to election and eligibility:
Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement. Annual bonus based on performance and eligibility.

• 6+ years of experience in product management, platform ownership, or marketing technology leadership with demonstrated enterprise impact.
• Bachelor's degree in Business, Marketing, Technology, Engineering, or a related field, or equivalent practical experience.
• Significant experience in product management, typically including ownership of complex, technical, or platform products; content platforms, workflow, and/or AI capabilities.
• Strong understanding of marketing operations, content production life cycles, and regulated or compliance-driven review processes.
• Demonstrated success influencing colleagues and driving and lead in highly matrixed, cross-functional environments.
• Strong product, analytical, and communication skills.