Marketing Manager

Marketing Manager

As a Marketing Manager working for Taylor Morrison, you will be working closely with our Area Marketing Director and the Vice President of Sales within the division ensuring that the consumer's needs are met whilst maximizing the profits of the company. You will leverage national marketing tools, campaigns, and supplement them with divisional marketing strategies by providing creative, analytical, organizational, and coordination support with the core responsibility of quality lead and traffic generation.

You will also ensure that programs developed as part of the marketing plan are implemented on an effective and timely basis, in a fast-paced environment with changing market conditions.

You will:

• Manage the implementation of all brand marketing initiatives as well as support division needs to hit strategic goals
• Partner with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals
• Analyze lead, prospect, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans
• Oversee and track all division marketing initiatives to include:
  • Manage all website information with all site sources including, but not limited to, static and interactive floor plans, interactive site maps, pricing, community information, directions, photo galleries and other data as well as coordinate monthly web audits
  • Provide information for digital and social media initiatives
  • Produce and plan special projects and events
  • Manage the schedule and execution of emails and work with Area Marketing Director and Email and Marketing Automation Team to track success
  • Setup new sales offices, the interactive sales office (ISO) and model home experience items
  • Order, coordinate, and install model exterior signage, entrance signage, and off-site signage
  • Schedule, gather, organize and maintain visual assets (model and community photography, virtual tours, Matterport tours, floor plan and community videos, etc.)
• Responsible for annual division specific marketing plan to drive qualified leads and traffic to all communities
• Creation and implementation of division advertising budget including coding and processing of sales & marketing invoices
• Manage Division Realtor Relations
• Act as liaison to Creative Studio and Corporate Communications team to drive division initiatives
• Tracks results for all marketing initiatives, analyzing what worked and what did not work to increase efficiency for the future
• Competently communicates between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports and respond promptly to requests
• Helps instill a fun culture of teamwork, and openness to drive positive team member engagement
• Maintain and organize project files, spreadsheets and other project resources as required
• You are willing to perform other duties as assigned

What you will need:

(competencies, behaviors & attributes)

• Business Acumen
• Customer Focus
• Developing Direct Reports and Others
• Drive for Results
• Priority Setting Self-Knowledge

About you:

• Bachelor's degree in marketing, Communications, or other related field and 3-5 years of marketing experience
• Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team
• Proficient in all Microsoft Office Applications as well as have savvy computer skills
• Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations
• Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team
• Acts with urgency to meet deadlines, requiring exceptional organizational and time management skills and a focus on details
• Strong in communication skills both oral and written as well as strong in organization skills
• Customer service oriented and believe customer is number one priority
• Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary

FLSA Status:
Exempt

Will have responsibilities such as:

• Interviewing, selecting, and training employees;
• Setting rates of pay and hours of work;
• Appraising productivity; handling employee grievances or complaints, or disciplining employees;
• Determining work techniques;
• Planning the work;
• Apportioning work among employees;
• Determining the types of equipment to be used in performing work, or materials needed;
• Planning budgets for work;
• Monitoring work for legal or regulatory compliance;
• Providing for safety and security of the workplace

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily and adhere to schedule
• Ability to oversee direct reports daily and provide guidance as needed
• Ability to…