Associate Manager, Influencer, Creator & Entertainment Marketing - Keurig

Job Overview

The Associate Manager, Influencer, Creator & Entertainment Marketing will lead influencer-first, creator-driven programs that support brand relevance, engagement, and cultural momentum. This role manages end-to-end influencer and creator partnerships and collaborates closely with brand, agencies, and cross-functional partners, to deliver culturally relevant, impactful campaigns that align with business objectives and resonate with consumers.

Stay current on influencer, creator, entertainment, and social platform trends

• Manage day-to-day relationships with influencers and creators from discovery and onboarding through briefing, content development, approvals, and execution
• Build and maintain a pipeline of brand-fit, brand-safe influencers and creators aligned to campaign objectives
• Lead or support negotiations for deliverables, usage rights, rates, and partnership terms
• Provide clear creative direction and feedback to ensure content meets brand standards and platform best practices
• Oversee content reviews, revisions, and live monitoring for accuracy, FTC compliance, and proper calls-to-action
• Track deliverables and performance; support campaign reporting, insights, and KPI measurement
• Partner cross-functionally with brand, social, media, legal, finance, and agency teams to manage contracts, compliance, invoicing, and payments
• Collaborate closely with PR and communications partners to align influencer storytelling with broader brand narratives and earned moments
• Manage influencer and creator budgets and agency scopes

• Salary Range: $70,500 - $105,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• Bachelor’s degree in Communications, Marketing, Journalism, English, or related field (or equivalent experience)
• 4+ years of experience in influencer marketing, creator partnerships, or digital content program management
• Proven experience managing end-to-end influencer or creator campaigns
• Strong understanding of social platforms, creator trends, and influencer best practices
• Experience negotiating or supporting negotiations for creator partnerships
• Highly organized with the ability to manage multiple campaigns and timelines
• Data-driven mindset with strong analytical and reporting skills
• Excellent written and verbal communication skills
• Collaborative, proactive, and creative problem-solver
• Working knowledge of PR and earned media principles
• Ability to travel occasionally
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values.

We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together tever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.