Social Media Marketing Specialist

Responsibilities

• Define and execute a multi-brand marketing strategy that aligns with business objectives and growth priorities.
• Translate organizational vision, thought leadership, and founder voices into compelling digital storytelling.
• Build integrated campaign calendar that spotlight key initiatives, programs, events, and client engagement opportunities.
• Develop original, high-quality content (written, visual, and video) including graphic design, designed for impact across multiple platforms.
• Partner with leadership to craft thought‑leadership posts, blogs, and articles that reflect brand expertise and perspective.
• Maintain consistency of messaging, tone, and visuals to strengthen brand recognition and trust.
• Repurpose coaching, consulting, and community content into accessible, audience‑specific formats.
• Establish, optimize, and manage social media platforms (Youtube, Linked In, Instagram, Facebook, and others as needed).

• 5+ years of experience managing marketing, social media management, digital communications, and email campaigns for a brand or company
• Extensive hands‑on experience with Wix, building, managing, and optimizing websites, including integrations for events, loyalty programs, and community platforms.
• 3+ years experience of Google, Linked In, Instagram, Facebook, and other major platforms - experience using scheduling and analytics tools.
• Excels in both operating and strategy level (campaign planning, brand positioning) and the execution level (content creation, posting, and reporting).
• Proven ability to create engaging written, visual, and video content that aligns with brand voice and resonates with diverse audiences.
• Strong ability to track, analyze, and report on marketing and engagement metrics, with experience turning insights into actionable improvements.
• Highly organized, process‑driven, and capable of managing multiple campaigns and deadlines simultaneously.
• Strong communication and partnership skills; ability to work closely with leadership to translate vision into execution.

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred