Social Strategy Manager

Job Overview

At Keurig Dr Pepper (KDP), the consumer is at the core of everything we do. With a portfolio of more than 125 owned, licensed and partnered hot and cold beverage brands that meet virtually any consumer need, our key brands include Dr Pepper®, Canada Dry®, Snapple®, Keurig®, Mott's®, CORE Hydration®, 7UP®, Green Mountain Coffee Roasters® and RC Cola®.

The Integrated Social and Communications Contentteamis hiring for the role of Social Media Strategy Managerlocatedin the Dallas,TXarea.

This rolewillreportintothe

Director of Integrated Social and Communications.

The Integrated Social and Communicationsteamaims to grow ouriconic brands with exceptional creative, content and communications strategies.

This newly formed teamis charged with championing our brands and growing brand lovein the social spacewith fans across the US.

This position is for a core member of our Social team responsible for leading contentstrategyfor social media platforms including Tik Tok,Instagram, Pinterest, this role,you’lllive at the intersection of communications strategyandinternet culture todelivercreative content through to execution and measurement.

The person who will be successful in this position is motivated to make an impact,an exceptional storyteller, curious and passionate aboutcultureandchronically online.

• Leadsocialcontentstrategyforkey platforms, including but not limited toTikTok, Instagram, Pinterest,You Tubeand Facebook
• Manage an agile team of in-house content creators to deliver impactful social content that is on strategy and aligns to brand positioning
• Manage andensure execution of social content calendars for multiple brands
• Identifyandleveragetrends in social media and culture to activate for key brands
• Steward the execution of social brand playbooks ensuring adherence to brandtone of voice,personality and equity
• Influence our approach to organic contentcreationso that weoperateat the speed of culture
• Measure andoptimizeour creative assets and executions
• Analyze and report oncontent performance against social media KPIs
• Collaborate with cross-functional teams (Brand,Media, PR,Agencies) to ensure consistent messaging
• Support the broader
  
  Integrated Social and Communications teamwith ad-hoc projects on an as-needed basis

• Salary Range: $86,000 - $145,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• Bachelor’s degree required. Preferably in marketing, communications or advertising
• 7-10 years of experience in social strategy at a brand or agency (previous agency experience highly preferred)
• Previous people management experience required
• Proven ability to translate brand positioning and communications strategy to impactful social execution with examples of social media strategy results on key platform and brand KPIs
• Deep knowledge of social trends and proven ability to work with content creators to execute content that resonates with consumers at scale
• Strong thought leadership as it relates to key social platforms (Tik Tok, Instagram, Facebook, X and/or Pinterest) and best practices for content execution within
• Experience in Community Management preferred
• Experience in managing Content Calendars for multiple brands
• Experience with Social Media Management tools like Sprinklr, You Scan, Sprout Social etc.
• Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
• Passionate about Beverages and Pop Culture

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keu…