Customer Marketing Manager - Keurig

Job Overview

The Customer Marketing Manager – Food service Solutions
, is a pivotal role responsible for developing and executing comprehensive marketing programming solutions across FSS channels to include QSR, FSR and Convenience Retail.

The primary focus of this position is to collaborate closely with the sales team, external partners, and agencies using consumer, market and channel insights to drive growth and foster lasting relationships with a portfolio of Food service Solutions (FSS) customers. This role requires a strategic thinker with exceptional communication skills, an ability to identify and align the right marketing resources in support of the annual business plan, and a passion for driving business success in the food service industry.

• MARKETING PROGRAM DEVELOPMENT:
  • Develop and manage turn-key marketing plans to amplify KDP brands, engage customers, acquire new accounts and drive retention through value creation
  • Utilize industry, shopper, and consumer insights, as well as KDP portfolio value proposition and customer strategic objectives, to develop strategic marketing plans that deliver value for KDP and its food service customers
• PARTNERSHIPS:
  Brief and lead external agencies and partners from planning to execution. Build effective and productive relationships with non-commercial sales teams, and cross-functional partners, e.g., Commercialization, Channel Strategy.
• COLLABORATION:
  
  Align KDP internal customers and teams such as category/brand leads, consumer and shopper insights, commercialization and sales to enable successful creation and execution of marketing programs
• PRESENTATIONS:
  Build and deliver compelling presentations to multiple audience levels including internal leadership.
• TRANSLATE INSIGHTS INTO ACTION:
  Leverage consumer and industry insights to inform the overall marketing program strategy. Analyze program results to identify opportunities for improvement.
• PROJECT MANAGEMENT:
  Multi-task and manage multiple ongoing projects simultaneously in various stages of the value creation process
• SALES ENABLEMENT:
  • Participate in key account meetings to influence customers through strong presentation development and delivery, and excellent communication skills.
  • Partner with sales to align on critical program objectives and post-program reporting of results. Collectively evaluate results and make optimization recommendations for future marketing programs.

• Salary range $96,000 - $133,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• Bachelor’s degree in marketing or a related field or equivalent experience
• 5-7+ years in progressive consumer, customer marketing, sales or agency experience; preferably with a packaged goods company or within the food service industry. Sales/category/ customer-facing experience preferred.
• Passionate with a collaborative, strategic growth-mindset
• Strong written and verbal communication skills and ability to clearly communicate and deliver presentations
• Demonstrated project management skills and ability to work and lead autonomously and apply strong organizational, problem-solving, and analytical skills to manage priorities and workflow
• Proven experience in developing and managing integrated marketing programs across multiple channels
• Have a data-driven mindset, with a focus on how to use insights to influence planning and execution
• Ability to travel as needed (up to 25%) for marketing and sales meetings, trade shows and/or customer shows and meetings with external partners
• Proficiency in MS Office products (PowerPoint, Excel)

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values.

We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together tever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs…