Campaign Planning Manager

Summary of the Role

Thomson Reuters is seeking a strategic, execution-focused Campaign Planning Manager to join the Legal Marketing team. In this role, you will own the end-to-end strategy and deployment of full-funnel, omni-channel marketing campaigns targeted at specific legal practice areas—driving awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross‐sell motions.

• Own the development of annual and quarterly omni-channel campaign strategies for assigned legal practice areas, aligned to business acquisition, upsell, and cross-sell goals.
• Architect omni-channel campaign plans leveraging customer insights and persona data to develop tailored media mix and channel activation strategies.
• Translate practice area go-to-market priorities and audience insights into cohesive, integrated campaign plans with clear objectives, messaging frameworks, channel mix, and KPIs.
• Lead campaign brief development and ensure alignment with content marketing, product marketing, and sales stakeholders before activation.
• Maintain a rolling campaign roadmap, balancing long-term strategy with the agility to respond to market opportunities and shifting business priorities.

• Design and deploy full-funnel campaigns spanning awareness through conversion, leveraging paid digital, paid social, organic search, email, nurture workflows, BDR programs, and UI/UX touchpoints in partnership with enterprise digital.
• Own sponsorship strategy and execution for assigned practice areas—identifying, evaluating, and activating sponsorship opportunities that build brand authority and generate pipeline.
• Plan and execute events programs (virtual, hybrid, and in-person), including owned events and third-party conference presence, ensuring seamless pre‑, during‑, and post‑event campaign integration.
• Build media channel plans that reach target customers at the right frequency and cadence to achieve campaign objectives.
• Collaborate on digital customer journey mapping, ensuring seamless, frictionless experiences across all touchpoints.
• Partner with field marketing and BDR teams to ensure programs are operationalized, communicated, and followed up on effectively.

• Serve as the primary campaign project manager for assigned practice areas—coordinating work streams across content, creative, digital, demand gen, and sales to ensure on‑time, on‑budget, on-quality delivery.
• Manage the intake and flow of briefs, assets, and deliverables required to fully activate planned campaigns; proactively identify and resolve bottlenecks.
• Lead regular campaign status reviews with internal stakeholders, maintaining clear visibility into timelines, budgets, and deliverable status.
• Champion efficient processes and continuous improvement across campaign planning and execution workflows.

• Define campaign success metrics and reporting frameworks in partnership with analytics team.
• Monitor and report on campaign performance across the full funnel—from impression to closed sale—providing actionable insights and optimization recommendations.
• Conduct post-campaign analysis and apply learnings to future planning cycles.
• Own budget mix and focus against key campaigns and efforts, prioritizing investment toward the highest-impact programs.
• Maintain strong command of campaign budgets, ensuring spend is tracked, optimized for ROI, and reconciled against plan.
• Continually test, learn, and iterate on campaign and program approaches to establish best practices and scale what works.
• Stay current on emerging marketing trends, technologies, and best practices and incorporate relevant innovations into campaign strategy.

• Full-funnel pipeline contribution from assigned practice area campaigns, from lead through to closed sale.
• Achievement of practice area acquisition, upsell, and cross-sell campaign targets.
• On‑time, on‑budget delivery of all campaign programs and sponsorship/event commitments.
• Sponsorship and event ROI and engagement quality.
• Quality and integration of campaign experiences across all…