VP of Marketing and Communications

Pay

$200,000 (Willing to pay more based on experience)

$200,000 (Willing to pay more based on experience)

Frisco, TX (On-site only)

We are seeking a dynamic and strategic Vice President of Marketing and Communications to lead branding, consumer product launches, and audience engagement initiatives for a globally influential entertainment brand known for sports videos and creative content. This leadership role involves developing innovative go-to-market strategies, managing brand positioning, and building brand loyalty across multiple platforms. The ideal candidate will thrive in a fast-paced, high-growth environment, seamlessly integrating content, product, and audience-driven experiences to expand the brand’s reach and impact.

• 10-12+ years of senior marketing leadership experience within high-performance, cross‑functional teams and agencies
• At least 3 years of demonstrated success in launching and scaling consumer products or brands, preferably in creator-led media or DTC sectors
• MBA preferred
• Deep expertise in audience-driven growth and modern product marketing systems
• Proven ability to lead complex cross‑functional projects, including new channel launches and strategic partnerships
• Strong relationships with agencies, platforms, and key industry partners
• Excellent communication and leadership skills, with a hands‑on, results‑oriented approach
• Passion for digital media, sports, entertainment, and familiarity with Dude Perfect content is a plus

• Develop and lead brand strategy, ensuring consistent messaging and creative direction across all media, products, and activations
• Oversee public relations, including press releases, crisis communication, and reputation management
• Cultivate relationships with creators, partners, and industry stakeholders to elevate brand visibility and influence
• Lead go-to-market strategies for new consumer products, brands, and experiences, from concept to execution
• Support the launch and scaling of new content verticals and franchises, utilizing audience insights to maximize reach and engagement
• Build and optimize marketing funnels across owned, earned, and paid channels, establishing clear KPIs for growth
• Collaborate with cross‑functional teams on product positioning, demand forecasting, and storytelling to create compelling campaigns and media presence
• Drive innovative ideas such as community events or festivals that encourage fan interaction and offline engagement

• Competitive salary range
• Opportunity to work at the forefront of entertainment and digital media
• Dynamic and inclusive company culture emphasizing growth, fun, and community engagement
• Unique perks such as office amenities including a golf simulator, foosball, and table tennis, along with a fun, diverse workplace environment