Assoc. Content Marketing Manager

Job Overview

This role supports increasing organic traffic, engagement, and conversions through content marketing efforts and optimizations. It involves researching, strategizing and creating acquisition site content (e.g. blog articles, FAQs, landing pages, video content) using SEO guidelines and data‑driven insights. The role collaborates cross‑functionally with media, product, technology, creative teams, and external partners. Success is measured by performance metrics, competitive analysis, and the ability to translate data into actionable recommendations.

The work impacts organizational visibility and customer acquisition.

• With the acquisition content & web team, ideate, strategize and implement content creation based on business needs, content objectives, industry trends and keyword research.
• Implement and lead organic search improvements on the blog to increase traffic and engagement.
• Collaborate with cross‑functional teams to develop and implement keyword research, content strategy, and on‑page SEO tactics.
• Analyze search behavior trends and driven data to find opportunities for SEO optimization.
• Develop and maintain reporting and data visualizations to support business decisions and performance tracking.
• Also responsible for other duties/projects as assigned by business management as needed.

• Bachelor's Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent (Required)
• Acceptable areas of study include Business, Marketing or related field (Preferred)
• 2-4 years SEO and analytics experience (Preferred)

• Marketing:
  Solid understanding of performance marketing, conversion, and customer acquisition and retention principles (Required)
• Project Management:
  Solid understanding of performance marketing, conversion, and customer acquisition and retention principles (Required)
• Data Analysis:
  Data‑driven, analytical, test‑and‑learn attitude (Required)
• Analytical Review:
  Strong analytical skills to measure, lead, analyze and report on KPIs (Required)
• Google Analytics:
  Experience with Adobe Analytics, Google Analytics, or similar (Required)
• Adobe
  
  Experience:
  
  Experience with Adobe Analytics, Google Analytics, or similar (Required)
• Search Engine Optimization (SEO):
  Intermediate knowledge of SEO tools (e.g. Screaming Frog, STAT, Botify, etc.) (Required)
• Digital Media:
  Foundational knowledge of paid media a plus (Required)

• At least 18 years of age
• Legally authorized to work in the United States

No travel required.

Base pay: $57,300 - $103,400. Corporate bonus target: 10%.

Full benefits include medical, dental, and vision insurance, flexible spending account, 401(k), employee stock grants and purchase plan, paid time off and holidays, paid parental and family leave, childcare benefits, tuition assistance, disability and life insurance, and various voluntary coverages. Additional perks may include mobile service and home internet discounts, pet insurance, commuter and transit programs.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.

Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.