Chief Marketing Officer

Responsibilities

• Lead all marketing and communications activities for the organization to ensure maximization of assets and targeted growth against the organizational mission and its goals, including member awareness, services, growth of the game and its Championships.
• Contribute as an integral member of the executive leadership team, shaping long‑term strategic plans and ensuring marketing priorities are fully aligned with the organization’s broader vision to serve members and grow the game of golf.
• Oversee brand and digital marketing teams along with mission and championships public relations to align marketing, communications, public relations and digital media strategies for the benefit of PGA of America’s key long‑term strategies.
• Lead a major brand identity and unification effort, developing and implementing a comprehensive brand architecture and messaging framework that aligns the PGA of America’s public identity with its mission, membership, and championships under a single 'One PGA' voice.
• Define and execute a holistic marketing strategy that drives growth across both business and mission priorities, including membership engagement, championship promotion, and commercial partnership value.
• Ensure the organization’s storytelling is unified, compelling, and reflective of its values and purpose.
• Partner with Commercial, Championship, Membership, and Section Operations teams to maximize audience engagement and commercial outcomes across all major championships, including the PGA Championship, Ryder Cup, Senior PGA Championship, and KPMG Women’s PGA Championship.
• Enhance and innovate PGA’s digital ecosystem, including , championship websites, and social media channels, to deepen engagement, build community, and expand PGA of America’s reach across fans and members.
• Enhance data‑driven marketing practices to evaluate performance, inform strategy, and optimize investments in media, sponsorship, and audience growth.
• Establish a centralized marketing and communications structure, integrating currently dispersed roles and teams across the organization to improve collaboration, efficiency, and message consistency.
• Serve as chief steward of the PGA of America brand domestically and globally, ensuring consistency and quality across all marketing, creative, and communications outputs.
• Shape a modern content and media strategy that leverages owned, earned, and paid channels to amplify the PGA of America’s voice, elevate its players and members, and highlight the organization’s impact on the game and its communities.
• Partner with PGA REACH staff to enhance and elevate the REACH brand and storytelling.
• Serve as brand ambassador and organizational representative for the PGA of America at key events, media opportunities, and industry forums, advancing the organization’s mission and public profile.
• Manage key agency and vendor relationships ensuring strong alignment, accountability, and ROI across all marketing, communications, and creative partnerships.
• Exemplify, inspire, and encourage inclusive leadership across the Marketing, PR, and Communications team through hiring practices, open inclusive dialogue, debate, operational principles, event planning, activations, and mentorship.
• Present to and collaborate with the Board and National Committees on Brand, Marketing, and Communications updates.

• Bachelor’s degree (B.A.) in a Marketing related field.
• M.B.A. preferred.
• Brings a sophisticated understanding of brand-building and audience engagement within dynamic, high‑visibility environments.
• Relevant organizations and industries include agencies, brands, or sports organizations, ideally with experience navigating multiple stakeholders and translating strategic vision into execution across commercial, event, and membership‑driven contexts.
• Familiarity with large‑scale event marketing, sponsorship activation, and partnerships within sports, media, or entertainment is a plus.

• Marketing and Brand Leadership. 15+ years of experience demonstrating success leading complex, multichannel marketing organizations encompassing brand strategy, creative development, digital marketing,…