Manager, Consumer Insights

Job Overview

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team and make a difference with one of America’s leading producers and distributors of hot and cold beverages, helping to satisfy every consumer’s beverage need, anytime and anywhere.

• Own the holistic Juice, Snacks, and Mixers insights agenda, including strategic learning plans, growth opportunity identification, and recommendations that drive business action.
• Provide thought leadership and influence cross‑functional teams through complex strategic business decisions and growth initiatives.
• Develop deep expertise in consumer occasions, need states, and category dynamics across Juice, Snacks, and Mixers to identify emerging growth opportunities and unmet consumer needs.
• Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and business performance metrics into a forward‑looking view of category evolution, portfolio opportunities, and actionable business recommendations.
• Identify emerging consumer needs, whitespace opportunities, and innovation platforms that can unlock future portfolio growth.
• Deploy a collaborative and change‑agent mindset to drive business strategies and position us for success.
• Inspire others to take action through authentic leadership, passion, and commitment to winning.
• Establish strong internal networks across functions and Juice, Snacks, Mixers teams to ensure a holistic approach to the business.
• Support the Brand and Innovation teams in developing long‑term product and brand strategy and annual brand marketing plans, including business objectives, consumer and channel strategies.
• Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans.
• Lead the development and implementation of new insights capabilities to elevate consumer understanding and business impact.
• Explore and apply emerging methodologies, AI‑enabled tools, and advanced analytics to accelerate learning and improve decision‑making.
• Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders.
• Drive organizational and customer engagement behind brand strategies to generate excitement, align on priorities, and ensure strong execution.
• Set high performance standards, measure success, and adjust plans to deliver against growth agenda.

• Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field preferred.
• 5+ years of consumer market research experience, including study design, management and application of various types of market research with 3+ years of CPG experience.
• 10‑15% travel may be required based on business needs.

• Salary range $98,600 – $145,000.
• Actual placement within the compensation range may vary depending on experience, skills, and other factors.
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement.
• Annual bonus based on performance and eligibility.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.